Herbal/traditional products is expected to register healthy constant value growth over the forecast period. The Drug Regulatory Authority of Pakistan is expected to continue taking steps to eliminate the circulation of poor-quality, unbranded herbal/traditional products by requiring products to be registered.
Collaboration between Traditional Chinese Medicine (TCM) and Unani Tibb (traditional medicine in Pakistan) could have a major influence on the future direction of herbal/traditional products in Pakistan. By learning from the industrial production scale of TCM and combining this with local formulations, this could have significant benefits for traditional/herbal products in Pakistan and also make packaged products much more affordable.
The competitive landscape for herbal/traditional products will remain fragmented with just a few bigger players, with smaller companies making up the bulk of value sales. Players will seek to focus innovation efforts on increased segmentation and newer players will choose a niche segment to target.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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