Herbal/Traditional Products in Ireland

PROSPECTS

Growing demand expected for more natural products and preventative medicines

With continued interest in health and wellbeing, there is expected to be growing demand for preventative remedies such as herbal/traditional products. Increasing demand for natural food products has boosted interest in herbal/traditional products.

Demand for herbal/traditional dermatologicals expected over forecast period

While herbal/traditional dermatologicals will be one of the fastest growing areas over the forecast period, growth is expected to slow down marginally. Irish consumers typically have pale skin, which is prone to conditions such as rosacea and psoriasis.

Anticipated growth for herbal/traditional analgesics

Consumer interest in herbal and traditional products will continue to increase in line with growing demand for more natural products in packaged food and consumer health. There is expected to be an increase in demand for herbal/traditional topical analgesics over the forecast period.

COMPETITIVE LANDSCAPE

Area remains saturated with smaller players

There is no dominant player or brand in herbal/traditional products in Ireland, with a diverse number of products and players competing in the area. Valeo Healthcare was the leading player as the distributor of the Olbas and Kalms brands in Ireland.

Limited private label penetration

Private label penetration is relatively low within herbal/traditional products. This is due to the fact that many of these products are small niche brands that give no scope for upscaling.

FSAI continues to prohibit sales of certain herbal products

There is strong regulation in place regarding the sale of herbal/traditional products in Ireland, with regulation being provided by the Food Safety Authority of Ireland (FSAI) as opposed to the Health Products Regulatory Authority (HPRA). Products such as St John’s Wort and Ginkgo Biloba cannot currently be sold over the counter in Ireland.

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