Demand for herbal/traditional products is set to remain buoyant over the forecast period. Rising health-consciousness and growing concerns about the potentially harmful side effects of OTC and Rx medications will continue to strengthen interest in herbal/traditional alternatives.
Herbal/traditional products containing cannabidiol (CBD), which is derived from the cannabis plant, are expected to gain popularity in Ireland over the forecast period. Consumer interest in the health benefits of CBD is on the rise, as recent years have seen widespread media coverage of clinical research studies indicating it can be effective in the treatment of inflammation, anxiety, insomnia and many other conditions.
Herbal/traditional cough and cold products in the form of sweet are convenient and easy to consume. With brands such as Halls and Fisherman’s Friend leading this category, the desire for natural products should help grow category sales.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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