As global restrictions on travel ease, sales of herbal/traditional products are likely to further improve due to the positioning of local brands. Tiger Balm is popular among foreigners, in part, due to the extensive co-branded stores seen in areas popular with tourists.
CK Hutchison Group's Watsons health and personal care stores and DFI Retail Group's Guardian are increasingly introducing multiple “Made in Singapore” brands to their shelves to attract local consumers’ attention. Sibe Global's KOLI is a relatively new entrant to herbal/traditional products, but seeks to market its topical analgesic formulation as a heritage brand that has been present for decades as Singaporeans are attracted to brands that market themselves as traditional.
In the past, the Primary School Leaving Examinations (PSLE) was a successful marketing and public relations campaign for brands seeking to market their Essence of Chicken products. It is a popular habit for students to consume these tonics before an examination due to perceived properties of enhancing mental alertness with demand for herbal/traditional tonics set to remain stable over the forecast period.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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