Herbal traditional products continued to record a stable performance in 2019 with herbal/traditional dietary supplements holding the highest value share overall as consumers continued to appreciate the support these products offer them due to the rising health and wellness trend in the country. In addition, sleep aids, cough, cold and allergy (hay fever) remedies and topical analgesics/anaesthetic continued to be dominated by herbal/traditional products as many Singaporeans like to use natural products as they perceive them to have fewer side effects compared to standard chemical-based products.
While there is ongoing stable demand for herbal/traditional tonics in Singapore, products that are packaged in capsule form are increasing in popularity and rapidly gaining in acceptance amongst a wider group of consumers. Capsules are easier to store and offer greater convenience in terms of consumption, although older Singaporeans prefer the more comforting format of tonics, particularly due to the popularity of Essence of Chicken, which is offered by a number of brands in the category.
Younger consumers, particularly millennials who live fast-paced lifestyles and often demand effective rapid solutions to various conditions or illnesses, are less likely to opt for herbal/traditional products as they perceive standard consumer health products to offer greater efficacy, with topical analgesics/anaesthetic and vitamins and dietary supplements both losing value share to standard products in 2019. This therefore poses a challenge to manufacturers of herbal/traditional products which tend to offer a gentle slow-acting long-term solution rather than producing rapid results.
Cerebos Pacific Ltd retained its lead of a highly fragmented competitive landscape for herbal/traditional products, with the highest value share being held by smaller players under “others”, which continued to gain ground. The company is best known for its Brand's Essence of Chicken under herbal/traditional tonics, which is popular amongst older consumers who appreciate it as a gift as its shows consideration for their health and wellbeing.
Brands of herbal/traditional combination dietary supplements such as GNC, Pharmanex, Nutrilite and Blackmores are popular with consumers who take a general approach to wellbeing and want to ensure that they obtain more complete nutritional intake. Therefore, products that offer a combination supplement using ingredients such as turmeric, cranberry, ginkgo biloba or honey for instance are growing in popularity.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Singapore with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Herbal/Traditional Products industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.
The Herbal/Traditional Products in Singapore market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.