Dominicans have a long tradition, passed down through generations, of using local herbal/traditional remedies. Given herbal/traditional products have therefore always been available and are widely used in the Dominican Republic, a natural assumption might be that this is a mature category, with little innovation or dynamism.
Herbal/traditional dietary supplements remained the biggest category because of the nature of the products, which are mainly for prevention rather than healing, as is the case with the OTC categories, therefore Dominican consumers perceive that the intake of herbal/traditional products is a good way to complement their nutrition. Direct sellers and some healthcare specialist retailers hold noticeable shares in herbal/traditional product sales, particularly in dietary supplements.
Herbal/traditional cough, cold and allergy (hay fever) remedies tend to be suitable for all family members, which makes them popular with Dominican consumers. Instead of purchasing multiple products for different ages, families can select among the herbal products available in the marketplace that can be consumed by all members of the family, often by simply adjusting the dose.
Herbal/traditional products continues to be a fragmented category, with the presence of both international and local brands. Direct sellers have proved skilful at creating a niche for these products among their customers.
A variety of local brands is also present in the Dominican Republic, typically available at lower prices than their international counterparts. Overall, local brands are more commonly found within herbal/traditional cold, cough, and allergy (hay fever) remedies and dermatologicals.
While prices vary across categories, there are some notable price differentials between herbal/traditional dietary supplements, herbal/traditional cough, cold, and allergy (hay fever remedies) and herbal/traditional dermatologicals that are manufactured and sold locally versus international products that are imported and distributed in the Dominican Republic. Some of the widest ranges have been observed between those items carried by certain direct sellers or select healthcare speciality retailers and those produced locally.
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This industry report originates from Passport, our Consumer Health market research database.