Executive Summary

Oct 2019
PROSPECTS
Demand for herbal/traditional products boosted by consumers looking for natural products

Dominicans have a long tradition, passed down through generations, of using local herbal/traditional remedies. Given herbal/traditional products have therefore always been available and are widely used in the Dominican Republic, a natural assumption might be that this is a mature category, with little innovation or dynamism.

Herbal/traditional dietary supplements will continue dominating sales

Herbal/traditional dietary supplements remained the biggest category because of the nature of the products, which are mainly for prevention rather than healing, as is the case with the OTC categories, therefore Dominican consumers perceive that the intake of herbal/traditional products is a good way to complement their nutrition. Direct sellers and some healthcare specialist retailers hold noticeable shares in herbal/traditional product sales, particularly in dietary supplements.

Herbal/traditional cough, cold and allergy (hay fever) remedies popular as they can be used for the whole family

Herbal/traditional cough, cold and allergy (hay fever) remedies tend to be suitable for all family members, which makes them popular with Dominican consumers. Instead of purchasing multiple products for different ages, families can select among the herbal products available in the marketplace that can be consumed by all members of the family, often by simply adjusting the dose.

COMPETITIVE LANDSCAPE
Direct sellers enjoying success in a highly fragmented category

Herbal/traditional products continues to be a fragmented category, with the presence of both international and local brands. Direct sellers have proved skilful at creating a niche for these products among their customers.

Local brands also present

A variety of local brands is also present in the Dominican Republic, typically available at lower prices than their international counterparts. Overall, local brands are more commonly found within herbal/traditional cold, cough, and allergy (hay fever) remedies and dermatologicals.

Unit prices vary among herbal/traditional products

While prices vary across categories, there are some notable price differentials between herbal/traditional dietary supplements, herbal/traditional cough, cold, and allergy (hay fever remedies) and herbal/traditional dermatologicals that are manufactured and sold locally versus international products that are imported and distributed in the Dominican Republic. Some of the widest ranges have been observed between those items carried by certain direct sellers or select healthcare speciality retailers and those produced locally.

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Herbal/Traditional Products in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • What is the market size of Herbal/Traditional Products in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Dominican Republic?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Herbal/Traditional Products in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Demand for herbal/traditional products boosted by consumers looking for natural products
Herbal/traditional dietary supplements will continue dominating sales
Herbal/traditional cough, cold and allergy (hay fever) remedies popular as they can be used for the whole family

COMPETITIVE LANDSCAPE

Direct sellers enjoying success in a highly fragmented category
Local brands also present
Unit prices vary among herbal/traditional products

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products: Value 2014-2019
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Consumer Health in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Sales of consumer health products continue to post steady growth
Healthier lifestyles continue to shape some consumer health category performances
No major changes in the competitive environment
Despite growth in other channels, drugstores/parapharmacies still leads distribution
Consumer health to continue growing over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Penetration of Private Label by Category: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources