Egyptian people have long turned to herbal remedies when faced with a variety of mild or moderate illnesses, and this has created a strong tradition of herbal remedy usage in modern Egypt. This strong and wide consumer interest in all-natural remedies continues to drive demand for herbal/traditional products.
Natural and drug-free remedies continue to benefit as consumers believe that they do not lead to undesirable side-effects, which will boost the growth potential for all categories within herbal/ traditional products. Herbal/traditional in cough, cold and allergy is expected to see the strongest growth in the forecast period, due to increased education among parents who are seeking natural solutions for their children and themselves.
Consumers will continue to be price-conscious in the forecast period due to a difficult macroeconomic climate. High unemployment and limited household budgets will push consumers towards cheaper variants, whilst promotions and value deals will attract them.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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