There will be muted constant value growth of herbal/traditional products over the forecast period, as the effects of the pandemic on consumer habits ease off. However, rising health awareness across the consumer base will continue to support demand, and the country’s population growth will also help to maintain sales.
Herbal/traditional sleep aids will perform strongly over the forecast period in terms of volume growth, as consumers look for solutions that do not have side effects. High electronic usage and other modern lifestyles stresses will negatively affect sleeping patterns, while at the same time, consumers will want natural solutions that can be used over the long term.
Promotion on social media has not taken off to the same extent for herbal/traditional products as it has for other products such as sports nutrition. However, a lot of discussion around health and wellness is in the online space, and as a result, herbal/traditional products will also increasingly be prompted within the online space.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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