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Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in Sweden

18 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Harsh legislation puts a lid on brand availability and competition

In Sweden, all herbal/traditional products with a medical claim, proven or not, are labelled as OTC. Most notably, echinacea and ginseng products are often considered as OTC products rather than dietary supplements.

Internet retailing could increase the availability of herbal/traditional remedies

As some herbal-based dietary supplements, such as echinacea, are OTC, this has a negative impact on the availability of these products, as many retailers are unable to meet or pay for the regulatory standards. However, the increase in internet retailing, and especially the growth of pharmacy internet shops, should increase the availability of these products for consumers.

Expansion of herbal/traditional sleep aids due to new products

Sleep aids saw the highest growth in herbal/traditional products in current value terms in 2018, mainly due to the successful launch of Sedix, produced and marketed by Sana Pharma Sweden. Although its expansion was mostly through pharmacies, it managed to strongly increase its sales and led to the strong double-digit growth of herbal/traditional sleep aids.

COMPETITIVE LANDSCAPE

Players in medicated confectionery remain the largest

Herbal/traditional products is dominated by herbal cough and cold lozenges; namely the Läkerol and Fisherman’s Friend brands, owned by Cloetta Sverige and Conaxess Trade Sweden respectively. The high value shares of both these brands is because they are mainly sold in grocery retailers and therefore have high availability.

The effect of Holland and Barrett’s expansion

The competition amongst healthfood shops increased with Holland & Barrett’s advance in Sweden. The competition between such retailers had stagnated, with Life as the major retailer in this channel.

Brand management as internet retailing enters the fray

Internet retailing has continued to compete with store-based retailers, although it did not prevent the rapid expansion of Holland & Barrett. However, internet retailing will no longer mostly be relegated to healthfood shops, as pharmacies also keep expanding their offerings on the web.

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Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in Sweden?
What are the major brands in Sweden?
What is the market size of Herbal/Traditional Products in Sweden?
What are the major brands in Sweden?
Are Ayurvedic or Traditional Chinese Medicine products available in Sweden?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in Sweden - Category analysis

HEADLINES

PROSPECTS

Harsh legislation puts a lid on brand availability and competition

Internet retailing could increase the availability of herbal/traditional remedies

Expansion of herbal/traditional sleep aids due to new products

COMPETITIVE LANDSCAPE

Players in medicated confectionery remain the largest

The effect of Holland and Barrett’s expansion

Brand management as internet retailing enters the fray

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products by Category: Value 2013-2018
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Technology changes consumer behaviour in Sweden
Changing consumer preference affects developments in consumer health
Broadening profiles and multichannel penetration will increase the competition
Pharmacies are evolving in the era of internet retailing
Sports nutrition will sprint ahead in consumer health

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Sweden

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Sweden vs Other Geographies
Households with a Disposable Income Over USD25,000 - Sweden

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Megatrends

Country Report

Herbal/Traditional Products in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Harsh legislation puts a lid on brand availability and competition

Internet retailing could increase the availability of herbal/traditional remedies

Expansion of herbal/traditional sleep aids due to new products

COMPETITIVE LANDSCAPE

Players in medicated confectionery remain the largest

The effect of Holland and Barrett’s expansion

Brand management as internet retailing enters the fray

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Herbal/Traditional Products in Sweden - Category analysis

HEADLINES

PROSPECTS

Harsh legislation puts a lid on brand availability and competition

Internet retailing could increase the availability of herbal/traditional remedies

Expansion of herbal/traditional sleep aids due to new products

COMPETITIVE LANDSCAPE

Players in medicated confectionery remain the largest

The effect of Holland and Barrett’s expansion

Brand management as internet retailing enters the fray

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

Technology changes consumer behaviour in Sweden

Changing consumer preference affects developments in consumer health

Broadening profiles and multichannel penetration will increase the competition

Pharmacies are evolving in the era of internet retailing

Sports nutrition will sprint ahead in consumer health

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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