Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in Sweden

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers increasingly select OTC products instead of herbal/traditional products during the outbreak of COVID-19

The outbreak of COVID-19 has helped to revive interest in older or alternative methods of treatment for some consumers, looking for ways to remain healthy, with a robust immune system to fight against the virus. However, many consumers remain suspicious of products marketed as herbal/traditional, and this dampens growth, with some consumers perceiving these items to have unverifiable claims.

Sales of sleep aids records the highest growth in 2020, with the outbreak of COVID-19 resulting in an increase in stress across the country

In 2020 the highest value growth in herbal/traditional products is set to come from herbal/traditional sleep aids, as the outbreak of COVID-19 heightened stress and anxiety across Sweden. In addition to this, herbal/traditional sleep aids are expected to benefit from consumers increased interest in health and wellbeing, with some consumers turning away from standard sleep aids or prescription sleep aids, preferring to reach for natural products that they believe are better for their health.

Social media marketing targets specific audiences to tackle confusion surrounding the health benefits of herbal/traditional products

When it comes to herbal/traditional products, some consumers remain confused about the health benefits offered by products, such as those based on aloe vera or ginkgo, as information online can often be confusing or even conflicting. However, influencer marketing and social media campaigns are rising in popularity and can be utilised to target audiences with specific, clear messages.

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Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in Sweden?
What are the major brands in Sweden?
What is the market size of Herbal/Traditional Products in Sweden?
What are the major brands in Sweden?
Are Ayurvedic or Traditional Chinese Medicine products available in Sweden?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers increasingly select OTC products instead of herbal/traditional products during the outbreak of COVID-19

Sales of sleep aids records the highest growth in 2020, with the outbreak of COVID-19 resulting in an increase in stress across the country

Social media marketing targets specific audiences to tackle confusion surrounding the health benefits of herbal/traditional products

RECOVERY AND OPPORTUNITIES

Following a decline in sales for 2020, steady growth is predicted for the rest of the forecast period, boosted by dermatologicals and digestive remedies

Herbal/traditional products will benefit from the growing health and wellness trend, boosted by the outbreak of COVID-19

Dermatologicals will record the highest value growth across the forecast period, as the products, along with sleep aids, benefit from their natural positionings

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Country Report

Herbal/Traditional Products in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers increasingly select OTC products instead of herbal/traditional products during the outbreak of COVID-19

Sales of sleep aids records the highest growth in 2020, with the outbreak of COVID-19 resulting in an increase in stress across the country

Social media marketing targets specific audiences to tackle confusion surrounding the health benefits of herbal/traditional products

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Herbal/Traditional Products in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers increasingly select OTC products instead of herbal/traditional products during the outbreak of COVID-19

Sales of sleep aids records the highest growth in 2020, with the outbreak of COVID-19 resulting in an increase in stress across the country

Social media marketing targets specific audiences to tackle confusion surrounding the health benefits of herbal/traditional products

RECOVERY AND OPPORTUNITIES

Following a decline in sales for 2020, steady growth is predicted for the rest of the forecast period, boosted by dermatologicals and digestive remedies

Herbal/traditional products will benefit from the growing health and wellness trend, boosted by the outbreak of COVID-19

Dermatologicals will record the highest value growth across the forecast period, as the products, along with sleep aids, benefit from their natural positionings

CATEGORY DATA

Consumer Health in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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