Many standard products have some side-effects, unlike most herbal/traditional products, which means consumers consider the latter to be less harmful. Demand for herbal/traditional products grew towards the end of the review period due to increasing consumer knowledge about these products, and their desire to avoid products with a chemical formulation.
Given the trend towards more natural-based formulations, many brands that were already positioned as herbal/traditional products increasingly focused their marketing on highlighting the naturalness of their ingredients. Consumers who buy OTC products may be less familiar with herbal/traditional products, making such marketing campaigns significant in raising awareness of their products as suitable alternatives to standard products.
Unlike standard OTC products and vitamins and dietary supplements, which are only sold in chemists/pharmacies in Uzbekistan, herbal/traditional products can also be found via other healthcare specialist retailers, such as Khodjamatova, Osiya damlasi and M Gulommakhmud. Locally made herbal/traditional products are significantly cheaper than standard OTC products and vitamins and dietary supplements.
Despite the abundance of medicinal herbs in Uzbekistan, foreign pharmaceutical companies and international herbal/traditional brands maintain a stronger value share within the category. Lek Pharmaceuticals continued to lead in value terms in 2019, thanks to the popularity of its Persen Forte brand in herbal/traditional sleep aids, whilst Teva Pharmaceutical Industries followed in second with its Novo-Passit brand.
Domestic player Samo is enjoying a rise in popularity thanks to its competitive prices and rising quality. Samo is the only large national player of note in herbal/traditional products, and ranked fourth in 2019 thanks to its strong position in herbal/traditional cough, cold and allergy (hay fever) remedies.
Although herbal/traditional digestive remedies achieved the strongest current value growth in 2019, the category remains fairly small. The larger herbal/traditional cough, cold and allergy (hay fever) remedies and herbal/traditional sleep aids categories also achieved strong growth thanks to the rise of allergies in the country and the desire to help induce sleep through the use of gentle herbal remedies instead of stronger standard medicines, many of which produce unwanted side-effects.
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This industry report originates from Passport, our Consumer Health market research database.