Executive Summary

Oct 2019
PROSPECTS
Concerns over side-effects of standard products lead consumers to switch

Many standard products have some side-effects, unlike most herbal/traditional products, which means consumers consider the latter to be less harmful. Demand for herbal/traditional products grew towards the end of the review period due to increasing consumer knowledge about these products, and their desire to avoid products with a chemical formulation.

Players highlight the natural nature of their product formulations

Given the trend towards more natural-based formulations, many brands that were already positioned as herbal/traditional products increasingly focused their marketing on highlighting the naturalness of their ingredients. Consumers who buy OTC products may be less familiar with herbal/traditional products, making such marketing campaigns significant in raising awareness of their products as suitable alternatives to standard products.

Lower prices than standard products boosts demand for herbal/traditional products

Unlike standard OTC products and vitamins and dietary supplements, which are only sold in chemists/pharmacies in Uzbekistan, herbal/traditional products can also be found via other healthcare specialist retailers, such as Khodjamatova, Osiya damlasi and M Gulommakhmud. Locally made herbal/traditional products are significantly cheaper than standard OTC products and vitamins and dietary supplements.

COMPETITIVE LANDSCAPE
Multinationals maintain their lead due to well-known brand names

Despite the abundance of medicinal herbs in Uzbekistan, foreign pharmaceutical companies and international herbal/traditional brands maintain a stronger value share within the category. Lek Pharmaceuticals continued to lead in value terms in 2019, thanks to the popularity of its Persen Forte brand in herbal/traditional sleep aids, whilst Teva Pharmaceutical Industries followed in second with its Novo-Passit brand.

Domestic player Samo benefits from its competitive prices and improving quality

Domestic player Samo is enjoying a rise in popularity thanks to its competitive prices and rising quality. Samo is the only large national player of note in herbal/traditional products, and ranked fourth in 2019 thanks to its strong position in herbal/traditional cough, cold and allergy (hay fever) remedies.

Focus on stronger formulations to facilitate competition with standard products

Although herbal/traditional digestive remedies achieved the strongest current value growth in 2019, the category remains fairly small. The larger herbal/traditional cough, cold and allergy (hay fever) remedies and herbal/traditional sleep aids categories also achieved strong growth thanks to the rise of allergies in the country and the desire to help induce sleep through the use of gentle herbal remedies instead of stronger standard medicines, many of which produce unwanted side-effects.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Uzbekistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Uzbekistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Uzbekistan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • What is the market size of Herbal/Traditional Products in Uzbekistan?
  • What are the major brands in Uzbekistan?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Uzbekistan?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Herbal/Traditional Products in Uzbekistan - Category analysis

HEADLINES

PROSPECTS

Concerns over side-effects of standard products lead consumers to switch
Players highlight the natural nature of their product formulations
Lower prices than standard products boosts demand for herbal/traditional products

COMPETITIVE LANDSCAPE

Multinationals maintain their lead due to well-known brand names
Domestic player Samo benefits from its competitive prices and improving quality
Focus on stronger formulations to facilitate competition with standard products

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products: Value 2014-2019
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Consumer Health in Uzbekistan - Industry Overview

EXECUTIVE SUMMARY

Strong value growth continues, although volume growth suffers in some categories
Government increases its control, to provide cost-effective, high-quality products
International players continue to lead despite higher local production
Regulations limit the sale of consumer health products to chemists/pharmacies
Continued growth, but more development needed

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources