Herbal/Traditional Products in Spain

PROSPECTS

Herbal products to continue with growth

There is a growing trend amongst Spanish consumers for going back to the traditional way of doing things. They are looking for traditional more-authentic products and also those that are more environmentally friendly.

Strong presence of medicated confectionery

In 2018, herbal/traditional cough, cold and allergy (hay fever) remedies continued to be the largest category within herbal/traditional products in Spain. The importance of this category is based on medicated confectionery, which accounts for the bulk of cough, cold and allergy remedies.

Sports support sales

A growing number of Spaniards are increasing their frequency of taking part in sports. During the review period, many Spaniards were looking for cheap leisure activities and taking part in sports was a popular choice.

COMPETITIVE LANDSCAPE

No major changes in the competitive landscape

Herbal/traditional products continued to be led by Mondelez España Commercial in 2018. The strength of the company lies in its position within medicated confectionery, the largest category within herbal and traditional remedies in Spain.

Uriach-Aquilea ranks second

In the highly fragmented competitive landscape, the leader was followed by Uriach-Aquilea in 2018. The company continued to benefit from the strong performance of its herbal range commercialised under the brand Aquilea, and also from the strong performance of its herbal topical analgesic Fisiocrem.

Population ageing to support sales

Spanish patients traditionally follow their doctor’s advice. Over the review period, a growing number of doctors recommended traditional/herbal remedies as an additional help in treating the symptoms of different diseases, especially for chronic patients and children.

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