Herbal/Traditional Products in Spain

PROSPECTS

Spanish interest in natural ingredients supporting sales of herbal/traditional products

There is a growing trend among Spanish consumers for going back to the traditional way of doing things. They are looking for traditional and more authentic products as well as those that are more environmentally friendly.

Topical analgesics showing great dynamism as Spaniards look for natural methods for treating aches and pains

The growing interest of Spaniards in practising sports is resulting in an increase in the demand for products to fight small injuries they pick up while doing so. Herbal ranges are still perceived as having no side-effects, as well as being kinder to the health than their synthetic counterparts.

Innovation is key in sports nutrition

Innovation is crucial for success in herbal/traditional products. Over the coming years, in order to satisfy the growing demand for natural products, players will continue to focus on launching herbal ranges.

COMPETITIVE LANDSCAPE

Mondelez España Commercial continues to lead thanks to its strength in medicated confectionery

Mondelez España Commercial maintained its leadership in herbal/traditional products in 2019. The fact that the company leads medicated confectionery explains its leadership within what is quite a diverse competitive landscape.

Newcomers are expected in herbal/traditional products

The growing popularity of herbal-based products among Spanish consumers is expected to attract traditionally non-herbal-based producers to introduce herbal ranges. New players from complementary industries are also set to enter the category, as has already been seen with the beauty and personal care player Atalaya Bio, which is now present in dietary supplements due to its range of aloe supplements.

Private label gaining ground in herbal/traditional products

Sleeping aids is one of the categories in which private label can be found in Spain. This is linked to the importance that herbal ranges have among Spanish consumers.

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