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Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in the US

Oct 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Consumers are increasingly looking for natural products

Demand for more natural vitamins and dietary supplements continues to grow in tandem with consumers looking for more natural self-care options that are also locally sourced, non-GMO, organic, vegan, and vegetarian-friendly. Whilst Gen Z and millennials are driving this demand and prioritising clean label options, there is also a growing ageing population which is investing more in herbal/traditional dietary supplements for prevention and to avoid additional healthcare costs.

Opportunities for plant-based herbal/traditional dietary supplements

The rise of plant-based and flexitarian diets, the growing cruelty-free movement and the increasing number of consumers trying to avoid animal products opens up the opportunity for growth in plant-based herbal/traditional dietary supplements. These products enjoy the perception of being healthier than animal- and chemical-based products, as well as being less environmentally damaging and more likely to fit into a lifestyle that prioritises healthy eating, improved sleep and herbal/traditional approaches to stress management and relaxation.

Multipurpose products are in demand

Players are constantly analysing the benefits of different types of herbs, with new ones being discovered in many different regions of the world. This is leading to the launch of new products featuring combinations of herbs to tackle different issues.

Competitive Landscape

High fragmentation in herbal/traditional products

Like many other consumer health categories, herbal/traditional products remained highly fragmented in 2018, with no player holding a double-digit value share. The leading brands include Halls, Ricola, Luden’s, Metamucil and Benefiber.

Brand extensions and new players

Towards the end of the review period, Mondelez International launched a new Soothers variant under its Halls brand for the winter season in eucalyptus and menthol flavour with a liquid centre. Ricola, meanwhile, launched Ricola Herbal Immunity, drops that contain ginseng extract, as well as vitamins B6, B12 and C, and claim to help boost the immune system.

Consumers enjoy multipurpose products

Herbalife International, a well-known player in herbal/traditional products, offers multipurpose and multi-ingredient products which are popular amongst consumers. The company’s protein drink mix includes 24 vitamins and minerals, 15g of soy protein and 5g of carbs per serving, claiming to satisfy hunger and help consumers stay energised throughout the day.

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Samples

Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in USA?
What are the major brands in USA?
What is the market size of Herbal/Traditional Products in USA?
What are the major brands in USA?
Are Ayurvedic or Traditional Chinese Medicine products available in USA?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in the US - Category analysis

ANALYSIS

Headlines

Prospects

Consumers are increasingly looking for natural products
Opportunities for plant-based herbal/traditional dietary supplements
Multipurpose products are in demand

Competitive Landscape

High fragmentation in herbal/traditional products
Brand extensions and new players
Consumers enjoy multipurpose products

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand
Private Label in Herbal/Traditional Products

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in USA

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
USA vs Other Geographies
Households with a Disposable Income Over USD25,000 - USA

Consumer Health in the US - Industry Overview

ANALYSIS

Executive Summary

Players innovate to follow consumers’ changing lifestyles
Positive growth in 2018, although at a slower pace
A fragmented competitive environment
The move towards internet retailing
Continued growth for consumer health, despite maturity and concern about changes

Appendix

OTC registration and classification
Vitamins and dietary supplements (VDS) registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand
Private Label in Consumer Health

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in USA

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
USA vs Other Geographies
Households with a Disposable Income Over USD25,000 - USA

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Megatrends

Country Report

Herbal/Traditional Products in the US

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Consumers are increasingly looking for natural products

Opportunities for plant-based herbal/traditional dietary supplements

Multipurpose products are in demand

Competitive Landscape

High fragmentation in herbal/traditional products

Brand extensions and new players

Consumers enjoy multipurpose products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Herbal/Traditional Products in the US - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in the US - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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