Herbal/traditional brands are constantly introducing dietary supplements using new herbal ingredients to address health issues, and consumers are receptive to new herbal/traditional ingredients. Some of the most popular innovative herbal ingredients in which consumers are showing interest include mushroom (reishi mushroom and lion’s mane mushroom), turmeric, beetroot, and green tea.
With the rapid increase in the number of herbal/traditional products available, and the increasing number of people using such products, efficacy and safety concerns are also rising, especially as usage amongst children continues to grow. An example is the rapid increase in the use of melatonin amongst children for sleep problems, with overconsumption now being highlighted as a potential problem.
The gen Z and millennial demographics have been at the forefront of the natural movement, as a majority of younger gen Z consumers have begun navigating consumer health without their parents’ guidance in college, and have experienced first-hand the boom of herbal remedies during and since COVID-19. For millennial consumers, many have witnessed ageing parents and grandparents entangled with pharmaceutical dependency issues, which commonly exist within the complexities of Western healthcare.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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