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Learn moreOct 2020
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With COVID-19 increasing Americans’ awareness of self-care and preventive health measures, herbal dietary supplements have seen a spike in growth in 2020. Immunity-orientated products have experienced the strongest growth in dietary supplement varieties due to the nature of the current crisis and consumers’ interest in maintaining an optimal defence against COVID-19.
In the early stages of the COVID-19 pandemic, supply chain disruptions began at the source of production for a variety of herbal dietary supplements, many of which are sourced from Asia, where the pandemic began. This disruption of the harvest of ingredients such as honeysuckle, were felt much further down the supply chain.
Coinciding with greater stress levels and usage of dietary supplements, melatonin products have seen significant growth in 2020 as consumers are increasingly looking to sleep aids. COVID-19 has brought with it heightened levels of anxiety, depression and anxiety among consumers and a solution for many is to improve their sleep through the use of an herbal product, which they perceive melatonin as being.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Herbal/Traditional Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Herbal/Traditional Products in USA market research report includes:
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This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.