Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in the US

Oct 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Herbal dietary supplements sees a spike in sales

With COVID-19 increasing Americans’ awareness of self-care and preventive health measures, herbal dietary supplements have seen a spike in growth in 2020. Immunity-orientated products have experienced the strongest growth in dietary supplement varieties due to the nature of the current crisis and consumers’ interest in maintaining an optimal defence against COVID-19.

Supply chain shocks for herbal products due to COVID-19

In the early stages of the COVID-19 pandemic, supply chain disruptions began at the source of production for a variety of herbal dietary supplements, many of which are sourced from Asia, where the pandemic began. This disruption of the harvest of ingredients such as honeysuckle, were felt much further down the supply chain.

Melatonin sees increasing popularity as an herbal sleep aid

Coinciding with greater stress levels and usage of dietary supplements, melatonin products have seen significant growth in 2020 as consumers are increasingly looking to sleep aids. COVID-19 has brought with it heightened levels of anxiety, depression and anxiety among consumers and a solution for many is to improve their sleep through the use of an herbal product, which they perceive melatonin as being.

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Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in USA?
What are the major brands in USA?
What is the market size of Herbal/Traditional Products in USA?
What are the major brands in USA?
Are Ayurvedic or Traditional Chinese Medicine products available in USA?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Herbal dietary supplements sees a spike in sales

Supply chain shocks for herbal products due to COVID-19

Melatonin sees increasing popularity as an herbal sleep aid

RECOVERY AND OPPORTUNITIES

Strong growth of herbal/traditional products indicates an acceleration of the trend towards natural products

Biofreeze continues to see strong growth in herbal/traditional topical analgesics

CBD still faces regulatory hurdles in 2020

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Herbal/Traditional Products in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Herbal dietary supplements sees a spike in sales

Supply chain shocks for herbal products due to COVID-19

Melatonin sees increasing popularity as an herbal sleep aid

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Herbal/Traditional Products in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Herbal dietary supplements sees a spike in sales

Supply chain shocks for herbal products due to COVID-19

Melatonin sees increasing popularity as an herbal sleep aid

RECOVERY AND OPPORTUNITIES

Strong growth of herbal/traditional products indicates an acceleration of the trend towards natural products

Biofreeze continues to see strong growth in herbal/traditional topical analgesics

CBD still faces regulatory hurdles in 2020

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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