Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in the US

22 pages, Nov 2017

US$990

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Executive Summary

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PROSPECTS

Consumers seek healthier and more natural products

All categories in herbal/traditional products, with the exception of dermatologicals, continued to record solid current value growth in 2017. Herbal/traditional topical analgesics and cough, cold and allergy (hay fever) remedies performed well thanks to consumers seeking more natural solutions so as to avoid the side-effects of allopathic remedies.

Millennials look for greater product transparency

Millennials is another important consumer group for herbal/traditional products, with these consumers increasingly prioritising transparency, sustainability and naturalness. Greater awareness of production processes and their effect on the environment is supporting sustainable production.

Multi-purpose products in demand

Industry players are constantly analysing the benefits of different types of herbs, with new ones being discovered in many different regions of the world. This is leading to the launch of new products featuring combinations of herbs to tackle different issues.

COMPETITIVE LANDSCAPE

Brand extensions and new players suggest herbal/traditional products is a category worth investing in

Like many other consumer health categories, herbal/traditional products remained highly fragmented in 2017, with the leading 10 players only accounting for one fifth of overall value sales. The leading brands include Halls, Ricola, Luden’s, Metamucil and Benefiber.

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Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in USA?
What are the major brands in USA?
What is the market size of Herbal/Traditional Products in USA?
What are the major brands in USA?
Are Ayurvedic or Traditional Chinese Medicine products available in USA?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in the US - Category analysis

HEADLINES

PROSPECTS

Consumers seek healthier and more natural products

Millennials look for greater product transparency

Multi-purpose products in demand

COMPETITIVE LANDSCAPE

Brand extensions and new players suggest herbal/traditional products is a category worth investing in

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products by Category: Value 2012-2017
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2013-2017
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2014-2017
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2017-2022
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2017-2022

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer health products remain popular in the US as lifestyles and demographics dictate the success of various categories

Changing lifestyles provide a roadmap for success in consumer health

Competition is fierce in a fragmented consumer health market

The power of the internet derives from convenience, choice and customisation

The health conditions which accompany ageing are central to future demand

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

Summary 1 OTC: Switches 2016-2017

SOURCES

Summary 2 Research Sources

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Megatrends

Country Report

Herbal/Traditional Products in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers seek healthier and more natural products

Millennials look for greater product transparency

Multi-purpose products in demand

COMPETITIVE LANDSCAPE

Brand extensions and new players suggest herbal/traditional products is a category worth investing in

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Herbal/Traditional Products in the US - Category analysis

HEADLINES

PROSPECTS

Consumers seek healthier and more natural products

Millennials look for greater product transparency

Multi-purpose products in demand

COMPETITIVE LANDSCAPE

Brand extensions and new players suggest herbal/traditional products is a category worth investing in

CATEGORY DATA

Consumer Health in the US - Industry Overview

EXECUTIVE SUMMARY

Consumer health products remain popular in the US as lifestyles and demographics dictate the success of various categories

Changing lifestyles provide a roadmap for success in consumer health

Competition is fierce in a fragmented consumer health market

The power of the internet derives from convenience, choice and customisation

The health conditions which accompany ageing are central to future demand

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

Why buy this report?

Want to find out more about this report?

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