Herbal/traditional products is expected to see healthy growth in constant value terms (2023 prices) during the forecast period. Such offerings will remain characterised by high levels of consumer self-medication, driven by prominent advertising campaigns and the expansion of health food shops (dietéticas).
Demographic trends, in the form of the ageing population, will also have a positive impact on demand for herbal/traditional products, as older consumers look to stay healthy and active for as long as possible. With the number of consumers aged 65 and over forecast to increase by 2.
Consumers are now willing to pay a premium in order to access more natural products, and this is expected to continue during the forecast period, despite the economic challenges in Argentina. Consequently, new generations of herbal/traditional dietary supplements, including spirulina, chia oil, cranberries, maca and green coffee, are likely to continue to perform well.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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