Herbal/traditional products will register moderate constant value and volume growth over the forecast period. As consumers prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will be continued demand for herbal/traditional products.
Players registered a boost from the pandemic; however, this will no longer drive value sales over the forecast period and players will need to update their messaging. One such area is potentially the environment.
Promotion on social media has not taken off to the same extent for herbal/traditional products as it has for other products such as sports nutrition. However, a lot of discussion around health and wellness is in the online space, and as a result, herbal/traditional products will also increasingly be prompted within the online space.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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