Herbal/traditional products are expected to register healthy value growth over the forecast period. Herbal/traditional products will benefit from the rising health and wellness trend, which will see some consumers turn away from standard OTC products based on synthetic ingredients, in favour of natural alternatives.
E-commerce continues to become increasingly important in herbal/traditional products, as many products are not commonly found in regular retailers, rather in specialist pharmacies, which often also have an online presence. In addition, the online space provides an opportunity to position the messaging exactly how players would like.
Paediatric herbal/traditional products will register healthy constant value growth over the forecast period. Consumers increasingly sway toward more natural products and shun products with added chemicals that may have long-term damaging effects and this is even more prevalent for paediatric products, as parents want the best for their children.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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