In the United Arab Emirates, there is a definite bias towards consumer health products that are well-known, especially those from major pharmaceutical companies. That said, there is a growing trend towards a “back to basics” mentality; indeed the United Arab Emirates has a strong tradition of employing herbal and natural remedies in healthcare.
The trend towards natural-positioned herbal/traditional remedies has been growing in cough, cold, and allergy remedies in 2023, and volume and current value sales are set to continue growing throughout the forecast period. Herbal options are considered safe and effective for minor coughs and colds.
In recent years, a significant shift has been observed in consumer behaviour globally, with a lean towards clean, and chemical-free products. Although the clean label trend is more pronounced in beauty and personal care, it is now also making headway in consumer health.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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