Due to many consumers suffering from stress-based insomnia, the pandemic helped to stimulate demand for sleep aids, with there being a growing preference for herbal/traditional options over standard ones. However, the end of the pandemic has not meant that stress has disappeared from the lives of Belgians, who are now faced with a gloomy economic and geopolitical outlook.
Herbal/traditional products are often more expensive than standard variants and require plants that are often imported. For example, Vicks ZzzQuil (60 gummies) is priced at over EUR12 in 2023.
Concerned about the possibility of a slowdown in demand, manufacturers could be tempted to increase their investment in new product development and innovation, similar to what is being seen in dietary supplements. It could also see the return of products with increasingly short lifecycles and unaccountable claims, with players looking to build sales off of their novelty value.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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