Herbal/traditional products showed solid growth in 2019, driven by the health and wellness trend, although in Uruguay it still has a niche profile. Herbal/traditional products remains a small category within consumer health in the country because chemical-based remedies continue to be more popular among Uruguayans, unlike they are in many other countries where use of medicinal herbs is a wide and deep cultural tradition.
Herbal/traditional dietary supplements is especially being driven by the upsurge in demand from Uruguay’s large and increasingly well-informed, health-aware elderly population. Fish oils/omega fatty acids (omega-3), one of the mostly highly recognised and consumed dietary supplements, supports heart and eye health, can help reduce liver fat, and improve symptoms of depression, to name only a few of its proven benefits.
In general, growth and demand patterns of herbal/traditional products have changed little in Uruguay from year to year. Leaving aside the increased demand for herbal/traditional dietary supplements driven by a well-informed elderly population, dietary supplements has long accounted for the highest share of value sales in the overall category, and in 2019 it again posted the highest value growth.
J Jiménez Cabrera (Laboratorios Gautier) maintained its lead within the highly competitive herbal/traditional products arena in 2019, on the strength of its near domination of herbal/traditional dietary supplements – by far the largest herbal/traditional products category. Laboratorios Gautier led the leading value share within herbal/traditional products throughout the review period, as has long been established in the country and its products have gained the trust and loyalty of Uruguayan consumers.
Laboratorio Celsius, Ivax Uruguay, Lukenor, Servimedic and Roemmers – all international companies – are the other strong players in herbal/traditional products, and all of them hold the not only leading but also dominant positions in different categories. Laboratorio Celsius accounts for the near total majority of sales with herbal/traditional digestive remedies with Plenum and Lukenor accounts for more than two thirds of herbal/traditional tonics sales with Qualivits Aloe Vera.
Chemists/pharmacies continued to dominate sales of herbal/traditional products and moderate growth in 2019, but value growth of vitamins and dietary specialist retailers peaked over the year, and value sales through direct sellers and internet retailing saw double-digit increases for the fourth consecutive year. Internet retailing, which still has the smallest share of sales within this category, is expected to benefit over the forecast period from further penetration and use of the internet, with internet retailing sales further improving thanks to the channel’s ability to offer products at lower prices than store-based retailers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Herbal/Traditional Products industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
The Herbal/Traditional Products in Uruguay market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.