Executive Summary

Oct 2019
PROSPECTS
Herbal/traditional products show solid growth, even though non-herbal/traditional products remain more highly popular in the country

Herbal/traditional products showed solid growth in 2019, driven by the health and wellness trend, although in Uruguay it still has a niche profile. Herbal/traditional products remains a small category within consumer health in the country because chemical-based remedies continue to be more popular among Uruguayans, unlike they are in many other countries where use of medicinal herbs is a wide and deep cultural tradition.

The growing interest of the elderly population in omega-3 fatty acids, garlic and other dietary supplements is driving more sales

Herbal/traditional dietary supplements is especially being driven by the upsurge in demand from Uruguay’s large and increasingly well-informed, health-aware elderly population. Fish oils/omega fatty acids (omega-3), one of the mostly highly recognised and consumed dietary supplements, supports heart and eye health, can help reduce liver fat, and improve symptoms of depression, to name only a few of its proven benefits.

Growth and demand patterns currently remain the same, but the current value CAGR is expected to be significantly higher over the forecast period

In general, growth and demand patterns of herbal/traditional products have changed little in Uruguay from year to year. Leaving aside the increased demand for herbal/traditional dietary supplements driven by a well-informed elderly population, dietary supplements has long accounted for the highest share of value sales in the overall category, and in 2019 it again posted the highest value growth.

COMPETITIVE LANDSCAPE
Laboratorios Gautier maintains the lead due to its near domination of dietary supplements, the largest category within herbal/traditional products

J Jiménez Cabrera (Laboratorios Gautier) maintained its lead within the highly competitive herbal/traditional products arena in 2019, on the strength of its near domination of herbal/traditional dietary supplements – by far the largest herbal/traditional products category. Laboratorios Gautier led the leading value share within herbal/traditional products throughout the review period, as has long been established in the country and its products have gained the trust and loyalty of Uruguayan consumers.

Most international companies dominate sales in the categories in which they are present

Laboratorio Celsius, Ivax Uruguay, Lukenor, Servimedic and Roemmers – all international companies – are the other strong players in herbal/traditional products, and all of them hold the not only leading but also dominant positions in different categories. Laboratorio Celsius accounts for the near total majority of sales with herbal/traditional digestive remedies with Plenum and Lukenor accounts for more than two thirds of herbal/traditional tonics sales with Qualivits Aloe Vera.

While pharmacies still dominate sales, other channels see higher growth and internet retailing is expected to benefit from offering lower prices over the forecast period

Chemists/pharmacies continued to dominate sales of herbal/traditional products and moderate growth in 2019, but value growth of vitamins and dietary specialist retailers peaked over the year, and value sales through direct sellers and internet retailing saw double-digit increases for the fourth consecutive year. Internet retailing, which still has the smallest share of sales within this category, is expected to benefit over the forecast period from further penetration and use of the internet, with internet retailing sales further improving thanks to the channel’s ability to offer products at lower prices than store-based retailers.

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Herbal/Traditional Products in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Herbal/Traditional Products in Uruguay?
  • What are the major brands in Uruguay?
  • What is the market size of Herbal/Traditional Products in Uruguay?
  • What are the major brands in Uruguay?
  • Are Ayurvedic or Traditional Chinese Medicine products available in Uruguay?
  • Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Herbal/Traditional Products in Uruguay - Category analysis

HEADLINES

PROSPECTS

Herbal/traditional products show solid growth, even though non-herbal/traditional products remain more highly popular in the country
The growing interest of the elderly population in omega-3 fatty acids, garlic and other dietary supplements is driving more sales
Growth and demand patterns currently remain the same, but the current value CAGR is expected to be significantly higher over the forecast period

COMPETITIVE LANDSCAPE

Laboratorios Gautier maintains the lead due to its near domination of dietary supplements, the largest category within herbal/traditional products
Most international companies dominate sales in the categories in which they are present
While pharmacies still dominate sales, other channels see higher growth and internet retailing is expected to benefit from offering lower prices over the forecast period

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products: Value 2014-2019
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2014-2019
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2019-2024
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2019-2024

Consumer Health in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Improving economy reflected in higher value growth
OTC relatively undeveloped in Uruguay, as health ministry has stricter regulations than in other countries such as neighbouring Argentina
While domestic companies struggle to compete with multinational players, consumer trust and government-backed Mega Pharma support their development
Chemists/pharmacies continues to lose ground to non-store channels and vitamins and dietary specialists
Consumer healthcare is set to see significantly higher growth in most categories over the forecast period

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources