With the effects of product discontinuations and supply issues in 2022 expected to ease and consumers finding new options within herbal/traditional products, retail volume and value (constant 2022 prices) sales are projected to rise through the forecast period. More frequent visits to physical pharmacies should support positive retail sales development.
Consumers are expected to become increasingly aware of and comfortable trying herbal/traditional products, instead of reaching for chemical-laden, standard products. In many cases, more natural remedies are perceived to be gentler and have fewer side effects, which is likely to stimulate interest and keep driving sales over the forecast period.
Significant changes are anticipated in the competitive landscape, with the continuously growing presence of private label and entry of smaller, independent and niche players. Especially locally sourced and manufactured products are likely to grow in popularity as consumers tend to place a lot of trust and importance in small local businesses.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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