South Africans are more cautious about the products they consume and are now prioritising products that are less likely to negatively impact their health. As a result, they are increasingly searching for natural alternatives as opposed to chemical-derived solutions, as they perceive herbal/traditional products as safer.
Although there has been a strong trend towards self-medication in South Africa, given the unstable economic environment, local consumers have been focusing more on treatment than on prevention. As a result, demand for herbal/traditional products is expected to slow heading into the forecast period, especially for more premium brands, as consumers will choose more affordable options.
Herbal/traditional products have an established position in South Africa, and have been used across the generations. While in the past, these products were often sold unbranded and unpackaged, there is now a plethora of brands on the local market from both local and international players.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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