There will be a decline in constant value sales of herbal/traditional products over the forecast period. Consumers will be price sensitive, as the long as the war in Ukraine continues, and will prioritise other more essential consumer health products.
Herbal/traditional products will remain highly fragmented in 2022, reflecting the extremely broad range of products within the product area. Historically, the foreign brand operators have split the majority of sales amongst themselves, with local players also accounting for a small but significant segment.
There has been a steady increase in demand for traditional and herbal products Kenya. To tap into this demand, brands are incorporating traditional and herbal products into modern medicine.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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