Herbal/Traditional Products in Kenya

October 2022
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USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Herbal/Traditional Products industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Herbal/Traditional Products in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Herbal/Traditional Products in Kenya?
  • Which are the leading brands in Herbal/Traditional Products in Kenya?
  • How are products distributed in Herbal/Traditional Products in Kenya?
  • How has the regulatory and operating environment for Herbal/Traditional Products changed in Kenya?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Herbal/Traditional Products in Kenya - Category analysis

KEY DATA FINDINGS

Slight fall in constant value sales in 2022
No change in status quo
Increasing costs of medical care and pharmaceutical medicines inspire consumers to seek more affordable, alternative remedies
Muted performance over forecast period
Price pressure reshapes competitive environment
Ongoing product innovation will support ongoing growth
Table 1 Sales of Herbal/Traditional Products: Value 2017-2022
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2017-2022
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2018-2022
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2019-2022
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2022-2027
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2022-2027

Consumer Health in Kenya - Industry Overview

Consumer health in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2017-2022
Table 8 Life Expectancy at Birth 2017-2022
Table 9 Sales of Consumer Health by Category: Value 2017-2022
Table 10 Sales of Consumer Health by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Consumer Health: % Value 2018-2022
Table 12 LBN Brand Shares of Consumer Health: % Value 2019-2022
Table 13 Distribution of Consumer Health by Format: % Value 2017-2022
Table 14 Distribution of Consumer Health by Format and Category: % Value 2022
Table 15 Forecast Sales of Consumer Health by Category: Value 2022-2027
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2022-2027
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources
The following categories and subcategories are included:

Herbal/Traditional Products

  • Herbal/Traditional Topical Analgesics
  • Herbal/Traditional Sleep Aids
  • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
  • Herbal/Traditional Digestive Remedies
  • Herbal/Traditional Dermatologicals
  • Herbal/Traditional Paediatric Dietary Supplements
  • Herbal/Traditional Dietary Supplements
  • Herbal/Traditional Tonics

Herbal/Traditional Products

Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Herbal/Traditional Products research and analysis database.

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