The popularity of herbal ingredients in food, beverages and in beauty and personal care is also expected to be reflected in increased demand for herbal/traditional products in consumer health over the forecast period. With a long history of use of herbal/traditional remedies and products in Thailand, there is a growing inclination amongst Thai consumers towards natural options for self-medication.
While people are increasingly looking for products that can help maintain and improve their health and immune system, this is also likely to translate into increased interest in consuming healthier food and beverages. Players within packaged food and beverages are likely to focus on offering fortified/functional offerings with similar claims to herbal/traditional dietary supplements, while there is also growing awareness of the natural benefits of some fruit, vegetables, fish and other produce.
If the Thai government continues to support and promote the use and production of herbal/traditional products over the forecast period (for both domestic use, tourism and for the export market) then this will be another growth driver. The government’s support helps to build trust among the population in the efficacy and safety of using such products.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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