Herbal/traditional products will register moderate constant value growth over the forecast period. Herbal/traditional products will benefit from the rising health and wellness trend, which will see some consumers turn away from standard OTC products based on synthetic ingredients, in favour of natural alternatives.
Herbal/traditional cough, cold and allergy (hay fever) remedies will continue to be the second largest product area. However, the pandemic seems to have a lasting impact and could potentially dampen value sales.
E-commerce continues to become increasingly important in herbal/traditional products. The online space provides an opportunity to position the messaging exactly how players would like.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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