Although the penetration of herbal/traditional digestive remedies is still small, it is a category that attracts a lot of investment from pharmaceuticals players. There is strong growth potential as consumers who suffer from chronic digestive conditions such as IBS are keen to experiment with herbal alternatives and reduce their intake of standard medicines.
Notwithstanding the high level of penetration of herbal/traditional cough, cold and allergy (hay fever) remedies, the category is set to continue to register an increase in sales and to benefit from the shift away from standard products. Growth in paediatric herbal/traditional cough, cold and allergy (hay fever) remedies will outperform that of adult products, as, when it comes to children, the new generation of Greek parents is more conservative in its use of medicine.
A wider variety of products will be introduced in herbal/traditional products during the forecast period, as manufacturers increase their investments in the category. Given the higher profit margins of herbal/traditional products in comparison to standard alternatives, herbal products will also continue to be heavily promoted by chemists/pharmacists and the shelf space allocated to these products in pharmacies will continue to grow.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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