As the market returns to more normal social and economic activity in the aftermath of the COVID-19 crisis, sales of herbal/traditional treatments are expected to rise. Nigerians have traditionally turned to herbal/traditional goods for a variety of mild to moderate health problems, and there is a strong culture of using herbal remedies in modern Nigeria, which will continue over the forecast period.
The widespread circulation of unpackaged herbal/traditional remedies at extremely low prices is set to remain the most significant impediment to the development of herbal/traditional products in Nigeria. These unpackaged products, which are not included in Euromonitor International's research, are purchased by a large number of consumers and are generally sold door-to-door.
Direct selling is expected to be an important growth channel for herbal/traditional items during the forecast period. In line with a widespread trend towards more natural products and ingredients across numerous markets and product areas, consumers in Nigeria are returning to the herbs their forefathers used to heal illnesses since they are natural and have few side effects.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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