Herbal/traditional products is expected to see steady growth in demand with a growing number of consumers showing an interest in alternative remedies to cure long-term as well as short-term health issues. This trend is particularly evident for herbal/traditional sleep aids and herbal/traditional analgesics, which are areas where standard options are perceived to carry potential side effects, especially if used over a prolonged period.
Consumers increasingly recognise the importance of a good night’s sleep to their overall health and wellbeing. However, when suffering from sleep problems many are expected to opt for natural remedies, such as herbal/traditional sleep aids before conventional products, with these seen to be gentler and less likely to have side effects.
Herbal/traditional cough, cold and allergy (hay fever) remedies is likely to see a stronger performance over the forecast period with sales having been subdued during the pandemic as COVID-19 control measures have also limited the spread of other germs and viruses. Products such as Halls Throaties, Vicks and Fisherman’s Friend are commonly used and trusted to relieve symptoms such as sore throat, cough and a blocked nose and therefore as New Zealand experiences a rise in cases of cold and flu demand for these products will grow.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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