Herbal/traditional products is set to develop positively throughout the forecast period, with impressive growth in total current value sales projected and the main categories expected to expand consistently in volume terms. Concerns about the potentially harmful effects of active pharmaceutical ingredients in OTC and Rx medications will remain the primary driver of demand.
As part of the government’s wider agenda to improve quality and compliance standards across the consumer health market, new regulations on the production, sale and marketing of herbal/traditional products are likely to be introduced in Morocco over the forecast period. However, regulatory barriers will remain lower than in the case of OTC medications with active pharmaceutical ingredients, and are therefore not expected to stifle demand or innovation.
More companies are expected to introduce herbal/traditional products made with bee-derived substances such as honey, propolis and royal jelly over the forecast period. These substances have long been valued for their therapeutic and preventive health properties in traditional Moroccan medicine, and there is a growing body of scientific reach to support such claims.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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