Herbal/traditional products will register moderate constant value and volume growth over the forecast period. As consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will be continued demand for herbal/traditional products.
Locally produced herbal remedies will still account for most volume sales, to the detriment of similar imported remedies. This is notably due to the effectiveness of their marketing strategies, which often consist of simply approaching random consumers to offer low-priced herbal remedies.
Due to significant tax losses for the country, the government has vowed to tackle the illicit trade within the pharmaceutical industry. This could potentially thwart local herbal/traditional products, as they are for the most part not formally authorised by government authorities and also sold through informal channels.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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