The largest contributors to value within herbal/traditional products in Germany are cough, cold and allergy (hay fever) remedies, sleep aids, dietary supplements and digestive remedies. This is set to remain the case over the forecast period, with consumers likely to continue purchasing herbal/traditional dietary supplements throughout the year as a preventive measure to fend off illness.
An increasing number of consumers are significantly interested in sustainability, organic and local production, and therefore manufacturers are leveraging the green trend and trying to reach a wider audience by offering herbal/traditional products that fit the concept of organic and locally-sourced ingredients. As with food, many local consumers are also interested in supplementing their health or addressing various illnesses through the use of natural, ecological ingredients.
Herbal/traditional products is projected to experience solid demand in Germany over the forecast period, with particularly dynamic retail volume growth predicted for herbal/traditional cough, cold and allergy (hay fever) remedies. Demand is likely to be fuelled by increasing incidence of colds and flu as well as the appearance of new viruses attacking the immune system.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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