The forecast period is expected to see further positive growth in sales of herbal/traditional products in the Philippines, with consumer attention expected to fall on emerging products that are based on popular traditional remedies. As part of the wider megatrend being seen across various countries in Southeast Asia as consumers look to more natural products to help them cope with the effects of air pollution and the fumes, ash and smoke in the atmosphere due to regular volcanic eruptions.
Demand for consumer health products based on herbal/traditional ingredients is expected to continue increasing over the forecast period in a prolongation of trends that first emerged during the early stages of the COVID-19 pandemic. While interest in herbal/traditional products has been brewing for some time in the Philippines, recent years have seen the trend develop rapidly as affluent urban dwellers have become increasingly likely to automatically prefer consumer health products that are made from natural ingredients, rather than the standard OTC products that are generally based on synthetic chemical compounds.
The forecast period is expected to see the distribution of herbal/traditional products expand significantly as brand owners and retailers respond to rising demand by making these products more widely available. This strategy is likely to focus mainly on health food stores, pharmacies and some grocery retailers, although retail e-commerce is likely to have an increasingly important role to play in the distribution of herbal/traditional products as time passes.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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