Herbal/traditional products is expected to perform well over the forecast period due to prevailing health and wellness trends that will continue to positively impact the category. There is growing awareness of different herbal/ traditional products available and their benefits, with a general perception that they are a healthier option than traditional OTC options which are made from synthetic chemicals.
Herbal/traditional topical analgesics will continue to benefit from consumers searching for products that will soothe muscle pain due to more active lifestyles. Interest in the CBD space is booming in the UK and an increasing number of players are launching CBD topical analgesics as an alternative to diclofenac-based options such as Voltarol.
Herbal/traditional products is expected to face strong competition from healthy fresh food and functional products. A growing number of local consumers are making changes to their diets and looking to eat higher quantities of fresh food or functional products to obtain their daily dose of nutrients and minerals.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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