Herbal/traditional products is expected to be one of the fastest growth categories in UK consumer health over the forecast period. Although value growth (at constant 2023 prices) is expected to be slow compared to the review period as the prevailing health and wellness trend starts to soften, strong awareness of the different herbal/traditional products available and their benefits will remain prevalent, particularly within categories such as cough, cold and allergy (hay fever) remedies where medicated ingredients are under scrutiny.
With the UK’s ageing population only expected to further rise over the forecast period, the number of consumers searching for herbal/traditional topical analgesics to soothe pain is expected to grow. Sales are also expected to benefit from muscle pain related to out-of-home activities, which has yet to fully recover from the pandemic as inflationary pressure has forced consumers to cut back on outdoor experiences.
The rapid increase in the number of herbal/traditional products in the UK, alongside the rising number of consumers using such products, is leading to rising concerns surrounding efficacy, safety, and usage of certain ingredients. An example is the resurgence in usage of supplements containing St John’s Wort, which is consumed for managing depression symptoms and mood disorders, but has been reported as causing bleeding if taken alongside the contraceptive pill.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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