As purchasing patterns continue to return to normal over the forecast period, sales progress for this category is expected to be low, but steady. The return to busy lifestyles with limited time for balanced nutrition and proper exercise, results in all sorts of issues and ailments.
One of the ongoing trends that will intensify in the forecast period is the promotion of herbal/traditional products. Indeed, the publicity associated with these products is expected to intensify over the forecast period.
One of the biggest threats for the growth of the category is the potential strong rise in unit prices. So far OTC medicine has been heavily regulated when it comes to pricing strategy, but this trend cannot remain in the long-term.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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