The most popular herbal/traditional products in Croatia are dietary supplements and cough, cold and allergy remedies. This is likely to continue over the forecast period with consumers taking herbal/traditional dietary supplements throughout the year as a preventative measure to stave off illnesses.
The sedentary lifestyle of older Croatians, stress and unhealthy diets are all expected to benefit sales of herbal/traditional digestive remedies over the forecast period. Herbal digestive remedies are preferred to traditional medicine as they have fewer side effects and are suitable for long-term daily consumption.
Over the forecast period, e-commerce is set to boost sales of herbal/traditional products as the wider availability of new herbal/traditional products at lower prices will entice consumers towards the channel. Croatians are increasingly mindful of what they consume – from food and cosmetics to consumer health and home care - and they are actively seeking products with natural and clean ingredients from around the world.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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