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Learn moreOct 2020
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Overall herbal/traditional products is being negatively impacted by the COVID-19 pandemic, as consumers have increasingly looked to instant relief solutions in the pill format. This is due to heightened uncertainty and anxiety during the pandemic, with people wanting to avoid prolonging symptoms rather than opting for herbal/traditional remedies, which usually involve a slower healing process.
The overall herbal/traditional products category will show some resilience as a result of the strong performance of herbal/traditional vitamins and dietary supplements. Many consumers have looked for plant-based dietary supplements incorporating traditional Indian herbs that are claimed to boost immunity, which saw a surge in demand in the early phase of the pandemic.
Emami remains the leading player in herbal/traditional products, though it faces stiff competition from Dabur India. The leader has a strong presence in the herbal/traditional remedies category and is also looking to ramp up its offer within herbal/traditional vitamins and dietary supplements.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Herbal/Traditional Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
The Herbal/Traditional Products in India market research report includes:
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Why buy this report?
This industry report originates from Passport, our Consumer Health market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.