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Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in India

Sep 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

The health and wellness trend drives demand for herbal/traditional products

Indian consumers are increasingly transitioning towards herbal and natural offerings, especially in analgesics, cold, cough and allergy (hay fever) remedies and dermatologicals. More consumers are becoming health and hygiene conscious due to the prevailing health and wellness trend in the country.

A change in marketing strategy

Brands that were already positioned as herbal and natural products started to aggressively market their products through various campaigns, highlighting their natural and herbal ingredients. Over the forecast period, well-established companies not present in herbal/traditional products will look to revamp their portfolios or expand their product lines to tap into the increasing demand for herbal and natural remedies.

Instant relief and immunity are the biggest concerns amongst consumers

The focus amongst consumers in the country is on purchasing OTC products that provide instant relief whilst boosting their immunity. As time-pressed consumers continued to increase their demand for remedies providing instant or rapid relief, companies continued to invest in formulations that catered to these evolving preferences.

Competitive Landscape

Emami remains the leader, thanks to a strong product mix

Emami maintained its lead within herbal/traditional products in 2018, due to its strong product mix across various categories, including analgesics, cough, cold and allergy (hay fever) remedies and dermatologicals. The strong performance of its brands Himani Boroplus and Zandu helped the company lead the category in 2018.

Domestic companies dominate

Herbal/traditional products continued to be dominated by domestic players such as Dabur India, Emami, Amrutanjan Health Care and The Himalaya Drug Co, amongst others, in 2018, due to their strong legacy and ability to effectively cater to Indian consumers. Leading domestic companies focused on innovative product launches and branding campaigns.

New product launches

As time-pressed consumers demanded products offering instant relief, companies continued to invest in such products. Eno by GlaxoSmithKline Consumer Healthcare witnessed increasing demand in recent years, as the company expanded its product line to include fast relief solution Eno Cooling.

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Samples

Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in India?
What are the major brands in India?
What is the market size of Herbal/Traditional Products in India?
What are the major brands in India?
Are Ayurvedic or Traditional Chinese Medicine products available in India?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in India - Category analysis

ANALYSIS

Headlines

Prospects

The health and wellness trend drives demand for herbal/traditional products
A change in marketing strategy
Instant relief and immunity are the biggest concerns amongst consumers

Competitive Landscape

Emami remains the leader, thanks to a strong product mix
Domestic companies dominate
New product launches

DATAGRAPHICS

Market Sizes

Sales of Herbal/Traditional Products
Sales Performance of Herbal/Traditional Products
Sales of Herbal/Traditional Products by Category

Distribution

Channel Distribution for Herbal/Traditional Products

Competitive Landscape

Company Shares of Herbal/Traditional Products
Company Share Performance in Herbal/Traditional Products
Retail Sales Performance by Company
Market Concentration of Herbal/Traditional Products by Company
Brand Shares of Herbal/Traditional Products
Brand Share Performance in Herbal/Traditional Products
Retail Sales Performance by Brand
Market Concentration of Herbal/Traditional Products by Brand

CONTEXT

International Context

Herbal/Traditional Products Retail Sales by Region
Herbal/Traditional Products in India

FMCG Index

Herbal/Traditional Products vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

The uptake of preventative products benefits consumer health
Consumers continue to demand instant relief
Intense competition and evolving distribution shape the competitive landscape
Chemists/pharmacies remains the leading distribution channel
The definition of OTC products will positively impact consumer health in the future

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches

Sources

Summary 2 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in India

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 3 OTC: Switches

Definitions

Sources

Summary 4 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

CONTEXT

International Context

Consumer Health Retail Sales by Region
Consumer Health in India

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
India vs Other Geographies
Households with a Disposable Income Over USD25,000 - India

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Herbal/Traditional Products in India

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

The health and wellness trend drives demand for herbal/traditional products

A change in marketing strategy

Instant relief and immunity are the biggest concerns amongst consumers

Competitive Landscape

Emami remains the leader, thanks to a strong product mix

Domestic companies dominate

New product launches

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Herbal/Traditional Products in India - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Consumer Health in India - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Context

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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