Herbal/traditional products in India has demonstrated robust growth momentum in 2026, expected to see retail current value growth of 8% and sales reaching INR139,685 million, due to the strong consumer affinity for ayurveda, rising disposable incomes, and the modernisation of traditional remedies. The attractiveness of this space is reinforced by a combination of factors: a growing population, positive economic indicators, sustained consumer interest in preventive health, and the ability of brands to unlock new audiences through digital platforms and innovative product formats. Successful strategies increasingly depend on differentiation, such as transparency in ingredient sourcing, science-backed efficacy, and outcome-led branding, as well as the ability to engage consumers across both digital and physical touchpoints, particularly by making products relevant for daily wellness rather than only occasional use. As the environment becomes more fragmented, with established companies consolidating their positions and digital-first entrants capturing new demand pockets, future growth will hinge on the ability to foster trust, premiumise through product quality, and create ongoing engagement beyond initial trials.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in India?
- Which are the leading brands in Herbal/Traditional Products in India?
- How are products distributed in Herbal/Traditional Products in India?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in India?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Key Industry Trends
Cultural affinity and macroeconomic tailwinds sustain robust value growth
Arth by Emcure reinvents traditional herbs for everyday health needs
Zepto's Ayush store transforms discovery and access for traditional wellness
Flexible supply chains to reduce seasonal sales volatility for chyawanprash and tonics
Premiumisation in single ingredient supplements to drive differentiation and value
Guided wellness regimens and GST reform to reshape consumer loyalty and access
Dabur and Emami maintain their positions while niche brands focus on specific needs
Acquisitions by Emami and Hindustan Unilever set to drive expansion in herbal wellness
Pharmacies retains its lead through professional trust and validation
E-commerce and quick commerce expand access and reshape replenishment
Need-specific niches replace broad ayurvedic portfolios
OneVeda and Arth target defined wellness concerns
Transparency and guided usage separate leaders from generics
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031
Country Reports Disclaimer
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Single Ingredient Herbal Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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