Over the forecast period, players are expected to further explore newer product formats in a bid to attract consumers’ attention and drive up demand for herbal/traditional products. For instance, category leader Dabur announced the extension of its flagship Dabur Chyawanprash range with a powder format to cater for the fast-paced lifestyles of urban consumers.
The fear of the pandemic fuelled demand for herbal/traditional dietary supplements as consumers looked for ways to rapidly boost their immune systems. However, in the coming years, greater health consciousness amongst consumers will empower them to take a more holistic approach to their overall health and wellbeing, and encourage them to make behavioural changes in terms of eating patterns that include functional foods and other such ingredients.
Herbal/traditional cough, cold and allergy (hay fever) remedies is broadly perceived to provide slower relief than OTC options, with some local consumers more inclined to choose the latter to quickly alleviate their symptoms. While demand for herbal/traditional cough, cold and allergy (hay fever) remedies is expected to gradually improve over the forecast period, the rate of growth is unlikely to be dynamic, with value sales of OTC remedies predicted to remain much higher overall, as consumers with fast-paced lifestyles turn to products that they perceive as offering more rapid results.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!