Herbal/traditional products will register muted constant value and volume growth over the forecast period. As Lithuanian consumers continue to prioritise health and wellness and look to adopt a more natural and holistic approach to their overall health, there will be continued demand for herbal/traditional products.
Players registered a boost from the pandemic; however, this will no longer drive value sales over the forecast period and players will need to update their messaging. One such area is potentially the environment.
The competitive landscape for herbal/traditional products will remain fragmented with just a few bigger players, with smaller companies making up the bulk of value sales. Players will seek to focus innovation efforts on increased segmentation and newer players will choose a niche segment to target.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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