With the trend towards naturalness showing no indication of running out of steam, retail constant value sales of herbal/natural products will continue to exhibit strong growth throughout the forecast period. The trend towards health and wellness in general and naturalness in particular is set to persist even as the threat posed by COVID-19 continued to fade.
Spicy food has traditionally been part of the Indonesian diet, and this will continue to be a significant cause of digestive problems, such as diarrhoea in the forecast period, which will support demand growth for herbal/traditional digestive remedies. Another factor likely to keep driving up the sales performance of digestive remedies in the forecast period is the seasonal increase in demand for antacids during the Ramadan fasting month.
E-commerce is set to continue to grow in popularity as a distribution channel for herbal/traditional products during the forecast period, with the line between it and direct selling becoming increasingly blurred. Local consumers, particularly younger and more affluent urbanities, are becoming increasingly comfortable shopping online, while the country’s e-commerce infrastructure is steadily maturing.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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