Herbal/traditional products is expected to maintain dynamic current value growth in the forecast period, largely due to Indonesian consumers’ high and increasing awareness of natural products. In addition, various innovations to cater to different target groups, such as the younger generation, or mothers, will help drive the healthy performance of the category in the future.
The launch of herbal/traditional products which improve mood is seen as an emerging opportunity, which will help drive growth in the forecast period. For example, YouVit Kafe G is a gummy product containing 15mg of caffeine extracted from guarana, and claims to help consumers improve their energy and focus.
E-commerce quickly gathered momentum from a low base during the pandemic, and its growth is set to continue in the forecast period. It has even overtaken direct selling in terms of its distribution share.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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