Herbal/traditional products is projected to see strong growth over the forecast period in value terms (at constant 2022 prices). This expected to be driven largely by the growing demand for herbal/traditional dietary supplements and tonics with a growing number of players focusing on lunching products made from herbal/traditional ingredients.
Herbal/traditional products positioned to strengthen the immune system are likely to gain further traction in the forecast period with consumers becoming increasingly informed about how to stay fit and healthy. Additionally, consumers are becoming more focused on preventative health, with this likely to have a particularly big impact on demand for herbal/traditional dietary supplements.
One outcome of the COVID-19 pandemic has been the launch of new lines of herbal/traditional cough, cold and allergy (hay fever) remedies in Malaysia. Several manufacturers have introduced or expanded their ranges of cough and cold remedies featuring herbal ingredients, with herbal/traditional products already accounting for all but a small number of products in the category.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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