The competitive landscape for herbal/traditional products will remain fragmented over the forecast period. The focus will be on innovation, and emerging players will likely identify niche demands.
As the availability of herbal/traditional products continue to increase and the health and wellness trend result in more consumers adapting a more holistic and natural approach to health it is expected that the category will continue to see moderate current value growth over the forecast period, albeit at a slowing rate.
The growth of major e-commerce players such as Matas and Helsebixen and emergent smaller players are set to continue to boost online sales of herbal/traditional products in Denmark over the forecast period. As a result, physical stores will generally see declining shares as they struggle to compete with the low prices and convenience of online shopping.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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