Herbal/traditional products is a sizeable product area in terms of value sales in Bolivia, with a multitude of small brands competing in this space, and accounting for over three-quarters of value share. With such an array of brands on offer, players will focus on further segmentation in order to build a new niche.
The likelihood of the eventual legalisation of cannabis for medicinal use gains strength. In 2021, the Acción Andina Boliviana collective managed to get approval for the use of cannabis oil for the treatment of a patient with brain injury.
Herbal/traditional sleep aids will perform strongly over the forecast period, as consumers look for solutions that do not have side effects. Popular ingredients will continue to be valerian and chamomile.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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