Herbal/traditional products will continue to gain popularity over the forecast period, with all categories predicted to record solid growth in volume terms. Overall expansion will be underpinned by rising health-consciousness among Kazakhstanis, population ageing and increasing concerns about the side effect risks of standard OTC and Rx medications.
Herbal/traditional topical analgesics looks set to show the fastest development in volume terms over the forecast period. Population ageing and growth in the number of Kazakhstanis regularly partaking in sports and fitness activities will continue to have a particularly positive influence on the performance of this category, while strong marketing support for leading brands such as Zolotaya Zvezda Balsam and Capsicam should also help to maintain robust demand.
Herbal/traditional products is expected to remain one of the most fragmented areas of Kazakhstan’s consumer health market over the forecast period. Given relatively low income levels in the country and the negative impact the pandemic and the recent spike in inflation have had on consumer purchasing power, there should be significant potential for smaller local and regional manufacturers with more competitive pricing strategies to strengthen their presence in most categories.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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