In addition to offering treatment suggestions for specific symptoms, kampo offers a wide range of options tailored to an individual’s constitution and the symptoms they wish to prevent or improve. In addition, in recent years, the scientific basis of kampo has been verified, resulting in growing interest in its potential as an alternative to OTC products, which is expected to maintain steady growth for herbal/traditional products in the forecast period.
Although ginseng has been attracting consumers’ attention due to growing health consciousness, it is less familiar as an ingredient in Japan than in Korea, and many consumers are resistant to its bitter flavour; therefore, offering products and flavours that are easy to eat or drink will be key to further growth in the future. In January 2022, a new ginseng brand, DARUN, was launched, offering products using honey, which is familiar amongst Japanese consumers, and soybean flour, which is used mainly in Japanese confectionery.
Many consumers expect aojiru to provide not only health, but also relaxation or beauty benefits through habitual nutritional supplementation; against this backdrop, products combining various ingredients are expected to remain popular in the future. For example, in December 2021 CBD GREEN was launched, Japan's first aojiru containing CBD, promoting the relaxing effects of taking CBD.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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