Herbal/Traditional Products

Market research on the herbal/traditional products industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
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Country Report

Country Report

Herbal/Traditional Products in Mexico

Feb 2019

Traditional medicine is still widespread in Mexico, especially in rural areas, leveraging a tradition of using medicinal plants to alleviate or cure illness. According to a study undertaken by the Universidad Nacional Autónoma de México (UNAM) the ...

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Herbal/Traditional Products in Thailand

Feb 2019

Herbal/traditional products is expected to exert a strong influence on consumer health in the forecast period. With a long history of using herbal/traditional remedies and products in the country, there is a growing inclination among Thai consumers ...

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Herbal/Traditional Products in Bulgaria

Feb 2019

In 2018, products that incorporated herbal ingredients in their formulations demonstrated more dynamic growth compared to standard cough, cold and allergy (hay fever) remedies. Local consumers tend to perceive herbal/traditional products as ...

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Herbal/Traditional Products in Slovakia

Feb 2019

The composition of consumer health products was increasingly important to consumers who looked more for drugs with a herbal composition that had only positive effects in curing specific diseases. It was important for consumers that the product was ...

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Herbal/Traditional Products in the Czech Republic

Feb 2019

Sales of herbal/traditional products are largely driven by the categories of herbal/traditional dietary supplements and herbal/traditional cough, cold and allergy (hay fever) remedies. With concern about the long-term possible side-effects of regular...

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Herbal/Traditional Products in France

Feb 2019

With the recent controversies or even scandals surrounding some pharmaceutical products, local consumers are searching for more natural products for improving their wellbeing and health. Consumers are increasingly cautious about what they buy and the...

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Herbal/Traditional Products in Germany

Feb 2019

In 2018, herbal/traditional products continued to grow in popularity among German consumers. This can be attributed to the general trend towards more natural products in everyday life as consumers become increasingly knowledgeable and therefore ...

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Herbal/Traditional Products in Estonia

Feb 2019

Herbal/traditional products was on the rise and generally experienced a better performance compared to standard products. Generally, these products were perceived as a health-friendlier option compared to standard products and tended to be a common ...

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Herbal/Traditional Products in Italy

Feb 2019

Herbal/traditional products recorded healthy current value growth in 2018, driven by Italians’ increasing interest in alternative medicines, including phytotherapy. Curiosity and trust in alternative healing methods is growing in Italy, with the ...

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Herbal/Traditional Products in Poland

Feb 2019

The global trend of returning to naturalness affects many areas of life. One of its beneficiaries is the category of herbal/traditional products, which uses the reluctance of some consumers to use "chemical" medicines. They rediscover herbs, but ...

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Herbal/Traditional Products in Georgia

Feb 2019

Urban and industrial areas of Georgia are severely polluted. The capital, Tbilisi, is home to one third of the total population and suffers bad air pollution mainly because transport vehicles were not subject to obligatory technical inspections. Also...

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Herbal/Traditional Products in Morocco

Feb 2019

Herbal/traditional products in Morocco is growing at a rapid rate. When given the choice of either buying natural or industrial products, local consumers prefer to choose the former. With the increasing rate of diseases, Moroccans are reconsidering ...

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Herbal/Traditional Products in Nigeria

Feb 2019

With increasing research being undertaken, much more as been discovered about herbal treatments and increasingly this is one of the leading branches of treatment for people as many illnesses can be cured with roots and herbs. Growth in sales of ...

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Herbal/Traditional Products in Sweden

Feb 2019

In Sweden, all herbal/traditional products with a medical claim, proven or not, are labelled as OTC. Most notably, echinacea and ginseng products are often considered as OTC products rather than dietary supplements. This has several ramifications for...

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Herbal/Traditional Products in Peru

Feb 2019

Herbal/traditional products are expected to remain popular in Peru. As a part of the desire to live a better and longer life, consumers are turning to natural options or products with natural ingredients. The health trend adopted by consumers ...

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Herbal/Traditional Products in Dominican Republic

Feb 2019

Herbal/traditional products have always been available and are widely used in the Dominican Republic. Indeed, many would have concluded that this was a mature category, with little innovation or dynamism; however, sales of some of these products have...

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Herbal/Traditional Products in Pakistan

Feb 2019

There is a longstanding tradition in Pakistan for using herbal medicines to treat a very wide range of ailments and during the review period this helped to underpin rising demand for branded and packaged herbal/traditional products. Renewed interest ...

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Herbal/Traditional Products in the United Kingdom

Feb 2019

The main obstacle for herbal/traditional consumer health companies in the modern era is that many consumers harbour fundamental scepticism about homeopathic remedies. There is a prevailing consumer opinion that pharmaceutical, chemical-based ...

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Herbal/Traditional Products in Lithuania

Feb 2019

Herbal/traditional products have a strong foothold in Lithuania historically and are highly appreciated by consumers. This product category consists of many offerings, which can be used for both fighting symptoms of illness and consumption on a daily...

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Herbal/Traditional Products in Taiwan

Feb 2019

The strong popularity of herbal/traditional products in Taiwan is mainly because the category is very much in line with the tenets of traditional Chinese medicine. Specifically, many people are interested in products which are positioned to improve ...

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