Herbal/traditional products is expected to preserve its appeal amongst Georgian consumers in the coming years, especially amongst senior consumers who are accustomed to taking traditional medication. However, demand is likely to somewhat moderate as the category faces growing competition from standard modern medication.
Whilst many categories will suffer under the difficult economic conditions, herbal/traditional dietary supplements is anticipated to be an exception to the rule. This category is forecast to be more appealing to a broader category of consumers, who will increasingly look for preventative medication solutions and wellbeing support.
Urban and industrial areas of Georgia are severely polluted. The capital, Tbilisi, is home to one third of the total population and suffers bad air pollution mainly because vehicles are not subject to obligatory technical inspections.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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