Herbal/traditional products is expected to see stable value growth overall (at constant 2022 prices) over the forecast period, with the return to more normal lifestyles likely to affect the different categories differently. The largest category of herbal/traditional dietary supplements is projected to see moderate growth in value terms (at constant 2022 prices), after the dynamism seen in 2020 when consumers rushed to stock up on products they believed could help them fight off COVID-19.
Due to category maturity and the large number of players already present in herbal/traditional products it will become increasingly important for players to differentiate their offer. This could include the introduction of organic labelling, sustainable packaging or new and innovative ingredients.
Plants and herbs have been widely used for medicinal purposes for millennia in Mexico, and this tradition remains strong today, particularly in rural areas. Aside from the historical context, many people consider traditional remedies made with natural ingredients to be safer, and sometimes more effective, than modern pharmaceutical alternatives.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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