Consumers are expected to increasingly rely on herbal/traditional products for illness prevention, with solid current value growth expected throughout the forecast period. Despite the end of the COVID-19 pandemic, it is expected that herbal/traditional cough, cold and allergy (hay fever) remedies will continue to generate the highest value sales.
E-commerce is expected to continue to grow in herbal/traditional products in the forecast period. Online players offer an extensive variety of products at different prices from which consumers can choose.
As a result of Vision 2030, the Saudi government aims to diversify the economy in the Kingdom, provide employment opportunities, and attract foreign investment to increase local manufacturing in Saudi Arabia from 20% to 40%. In addition, in 2023 Saudi Investment Fund (PIF) launched the pharmaceutical investment company Lifera to focus on attracting pharmaceutical investment to manufacture life-saving and essential pharmaceutical products, including herbal/traditional products.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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