Country Report

Herbal/Traditional Products in

Herbal/Traditional Products in Vietnam

Nov 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Different impacts across categories, with the biggest category seeing strong growth

Consumers in Vietnam, like many people in other countries in Asia Pacific, feel that herbal/traditional and/or natural remedies of all kinds are safer, healthier, more sustainable and have fewer potential side-effects than products made with synthetic ingredients. Demand for these products is further driven in Vietnam by consumers’ increasing use of the internet to learn about the benefits and risks of the consumer health remedies they want to take.

Ageing population contributes to growth

Other than COVID-19, one of the main factors expected to maintain growth in herbal/traditional products in Vietnam in 2020 is the rapidly ageing population. According to the General Statistics Office of Vietnam, the proportion of the population aged 65 and older is increasing rapidly, accounting for 8% of the total population by the end of 2019.

Haugiang Pharmaceutical leads a very fragmented category

In 2020, herbal/traditional products is expected to remain one of the most fragmented consumer health categories, with a strong presence of small domestic players, and no player holding a double-digit value share. Traditional Vietnamese medicine is highly influenced by Chinese medicine, including acupuncture and Chinese herbs.

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Herbal/Traditional Products Sample Report Herbal/Traditional Products Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Herbal/Traditional Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Herbal/Traditional Products in Vietnam?
What are the major brands in Vietnam?
What is the market size of Herbal/Traditional Products in Vietnam?
What are the major brands in Vietnam?
Are Ayurvedic or Traditional Chinese Medicine products available in Vietnam?
Which traditional products, like charcoal, bird’s nest, camphor, valerian, or menthol, are popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Herbal/Traditional Products in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Different impacts across categories, with the biggest category seeing strong growth

Ageing population contributes to growth

Haugiang Pharmaceutical leads a very fragmented category

RECOVERY AND OPPORTUNITIES

Slowing but still strong growth expected in the forecast period

Rising population and greater knowledge set to contribute to growth

Players may consider developing standard products

CATEGORY DATA

Table 1 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 8 Life Expectancy at Birth 2015-2020

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2015-2020
Table 10 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 12 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 13 Distribution of Consumer Health by Format: % Value 2015-2020
Table 14 Distribution of Consumer Health by Format and Category: % Value 2020
Table 15 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

Megatrends

Country Report

Herbal/Traditional Products in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Different impacts across categories, with the biggest category seeing strong growth

Ageing population contributes to growth

Haugiang Pharmaceutical leads a very fragmented category

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Overview

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Table of Contents

Herbal/Traditional Products in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Different impacts across categories, with the biggest category seeing strong growth

Ageing population contributes to growth

Haugiang Pharmaceutical leads a very fragmented category

RECOVERY AND OPPORTUNITIES

Slowing but still strong growth expected in the forecast period

Rising population and greater knowledge set to contribute to growth

Players may consider developing standard products

CATEGORY DATA

Consumer Health in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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