The outlook for herbal/traditional products is favourable in Vietnam over the forecast period, with the category set to record value growth (at constant 2023 prices). The increasing consumer focus on health, combined with the rising popularity of the health and wellness trend, can be seen as the main factors contributing to this growth.
Over the forecast period, the demand for herbal/traditional cough, cold, allergy (hay fever) remedies is set to further rise as a result of several factors, including the increasing prevalence of common illnesses such as colds and flu. Additionally, the emergence of novel viruses that specifically target the immune system is expected to contribute to this growing demand.
There are growing concerns among local consumers regarding the use of prescription medicines to treat mild and common illnesses such as cold, cough, and flu, or even within sleep aids in Vietnam. One of the primary concerns surrounding these products is the issue of safety, particularly regarding their potential for misuse and overdose.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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