Herbal/traditional products will register moderate retail value growth over the forecast period as herbal/traditional products have always been popular in Taiwan and will continue to be so thanks to their wide cultural acceptance. In addition, the general trend in consumer health is towards more natural medicinal products, inspired by a higher awareness of health and wellbeing, due to COVID-19.
Given the rising interest in natural health, it is becoming common to see new brands shape themselves with “green herb” image or a “traditional Chinese heritage” logo. There is a strong cultural traditional of using Chinese herbal medicines as part of a healthy lifestyles that will largely persist and improve the brand perception of those promoting such message.
The competitive landscape for herbal/traditional products will remain fragmented over the forecast period with smaller companies making up the bulk of value sales. There is likely to be increased segmentation, with newer players choosing a specific niche in which to target.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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