With herbal/traditional products already firmly established, opportunities are limited for this mature category. Small local brands such as Dr Pakalns are growing in Latvia and stimulating some growth, but overall sales are expected to stagnate in the forecast period as preference for traditional medicines remains strong.
Herbal/traditional cough, cold and allergy (hay fever) remedies is expected to remain the largest category within herbal/traditional products over the forecast period, accounting for nearly half of value sales. Latvian consumers continue to demand herbal/traditional remedies for coughs and colds, with many trusting the efficacy of herbal/traditional remedies to cure the common cold and minor illnesses.
The overriding recommendation for coughs and colds, based on folk-medicine in the region, is to “drink a lot of herbal tea with honey”. This is a universal recipe when it comes to any respiratory malaise.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!