Herbal/traditional products in South Korea is displaying resilient growth in 2026, expected to achieve retail sales of KRW3,326 billion in 2026 with a 4% increase from the previous year in current terms, outperforming the anticipated national real GDP and inflation rates despite demographic headwinds. The environment remains attractive for established players due to strong cultural roots, premiumisation strategies, and robust brand loyalty, but limited new user acquisition means value growth is now driven by increased usage frequency, format innovation, and premium product uptake among existing users. Companies seeking to succeed must focus on clinically validated claims, differentiated delivery technologies, and multi-channel retail strategies, as younger consumers and health-conscious adults drive demand for convenient, science-backed solutions integrated into daily wellness routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Herbal/Traditional Products in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Herbal/Traditional Products in South Korea?
- Which are the leading brands in Herbal/Traditional Products in South Korea?
- How are products distributed in Herbal/Traditional Products in South Korea?
- How has the regulatory and operating environment for Herbal/Traditional Products changed in South Korea?
- How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Herbal/Traditional Products
- How significant are wider health concerns and consumer awareness in determining sales?
- Where is future growth expected to be most dynamic?
Key Data Insights
Key Industry Trends
GLP-1 treatments drive sales of products positioned for metabolic and weight management needs
Naturekwan and Daiso broaden red ginseng appeal through affordability and access
Korea Ginseng Corp leverages functional claims to drive premiumisation amid stagnant population
Clinically proven products and new formats expected to reshape usage patterns
Herbal/traditional paediatric dietary supplements and premium products set to drive value expansion
Innovation and efficacy to reshape competitive strategies and consumer appeal
Korea Ginseng Corp sustains a wide lead as gifting culture bolsters trust
Retail e-commerce consolidates its lead through convenience and repeat purchasing
Pharmacies and variety stores serve distinct offline roles
The design pressures behind reinvention
Reinvention on the shelf
What reinvention earns
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Consumer Expenditure 2021-2031
Chart 3 Population by Generation 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Herbal/Traditional Products
- Herbal/Traditional Topical Analgesics
- Herbal/Traditional Sleep Aids
- Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
- Herbal/Traditional Digestive Remedies
- Herbal/Traditional Dermatologicals
- Herbal/Traditional Paediatric Dietary Supplements
- Single Ingredient Herbal Dietary Supplements
- Herbal/Traditional Tonics
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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