After performing well in response to the pandemic, herbal/traditional products is anticipated to see a slowdown as the virus is contained and all negative consequences on health settle down. Over the duration of the forecast period, sales growth will remain consistent as consumers take a greater interest in herbal/traditional products such as herbal/traditional sleep aids.
Both international and domestic companies in the herbal/traditional products space are expected to invest in new product development and innovation during the forecast period. There are a number of consumers that are increasingly interested in treating their health as naturally as possible and will be prepared to invest in herbal/traditional products that promise to relieve their symptoms.
Immune-system related products in the herbal category are expected to steadily emerge in the forecast period. Supporting the immune system and taking preventative healthcare has been higher on the consumer’s agenda since the pandemic and it is expected to fuel volume and value growth in the forthcoming years.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.See All of Our Definitions
This report originates from Passport, our Herbal/Traditional Products research and analysis database.
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