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Country Report

Vitamins in

Vitamins in South Korea

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Growing range of vitamins for an ageing population

The over 65-year-old population is considered the most profitable demographic in South Korea. The life expectancy of this demographic is increasing and senior consumers are investing more in their health as their disposable incomes rise.

Various formats gain popularity

While tablets continued to account for the majority of the market, various formats are gaining popularity in vitamins as the consumer base for these products widens. For example, chewable vitamins are a necessity in households with children and powder options appeal to consumers who wish to quickly and conveniently consume vitamins without water.

Strong online and offline retailing of vitamins

OTC products in South Korea are strictly controlled by regulation, and sold mainly via pharmacies under the guidance of pharmacists. On the other hand, vitamins enjoy much wider distribution through drugstores, department stores, modern grocery retailers, internet retailing and others.

Competitive Landscape

Korea Ginseng aims to widen its consumer base

Supported by its best-selling red ginseng root and extract offer, Korea Ginseng is seeking to develop as an innovative player at the forefront of vitamins in the country. The company is investing in marketing support for Cheong-Kwan-Jang, in order to appeal to consumers in their 20s and 30s, in particular.

Domestic manufacturers watch out for direct purchases from overseas

More consumers are using internet retailing to purchase vitamins from overseas markets. Incomparably low unit prices and a vast choice entice South Korean consumers to make such purchases.

New channel and format

The intake of vitamins is starting to be recognised as an important factor in maintaining health. As a result, some consumers are visiting medical clinics for vitamin injections when feeling below par or drowsy or to cure a hangover.

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Samples

Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in South Korea?
What are the major brands in South Korea?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in South Korea - Category analysis

ANALYSIS

Headlines

Prospects

Growing range of vitamins for an ageing population
Various formats gain popularity
Strong online and offline retailing of vitamins

Competitive Landscape

Korea Ginseng aims to widen its consumer base
Domestic manufacturers watch out for direct purchases from overseas
New channel and format

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in South Korea

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
South Korea vs Other Geographies
Households with a Disposable Income Over USD25,000 - South Korea

Consumer Health in South Korea - Industry Overview

ANALYSIS

Executive Summary

Consumer preference and taste impacts performance
Consumer health posts more moderate retail value sales growth in 2018
Korea Ginseng leads consumer health in 2018
Dynamic distribution for vitamins and dietary supplements
Consumer health is approaching maturing

Appendix

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in South Korea

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
South Korea vs Other Geographies
Households with a Disposable Income Over USD25,000 - South Korea

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Megatrends

Country Report

Vitamins in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Growing range of vitamins for an ageing population

Various formats gain popularity

Strong online and offline retailing of vitamins

Competitive Landscape

Korea Ginseng aims to widen its consumer base

Domestic manufacturers watch out for direct purchases from overseas

New channel and format

Samples

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in South Korea market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in South Korea - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in South Korea - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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