Demand for vitamins is predicted to continue growing in South Korea over the forecast period in line with a heightened interest in health and wellbeing, and an increasing number of consumers taking a preventive approach to their health and boosting their immune systems. Single vitamins is predicted to continue outperforming multivitamins as consumers focus on specific health concerns.
In 2021-2022, the largest share of overseas direct purchases in South Korea was health functional foods such as vitamins. In response, e-commerce platforms are attempting to capture this market.
Direct selling continues to play an important but declining role in vitamins, with Amway Korea remaining the overall leader of the category in 2022 due to its leading position in single vitamins and second position in multivitamins. Amway Korea focuses on frequent new product launches and renewals, launching N by Nutrilite during the pandemic, a range of nine new products targeting millennials.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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