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Country Report

Vitamins in

Vitamins in South Korea

Oct 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Multivitamins continue to dominate

Vitamins became part of consumers’ daily lives over the review period. Many consume vitamins products daily and as the category is maturing, the product range is becoming more specific.

Direct purchases from country of origin continues to affect vitamins in 2017

Retail distribution was diverse in vitamins in 2017, whereas other consumer health categories tend to employ a limited number of channels. Vitamins products were available through department stores, hypermarkets, direct selling, pharmacies, internet retailing and drugstores.

Marketing efforts could spur demand in single vitamins

Consumer awareness of single vitamins could be improved by stronger marketing efforts and new product launches. Manufacturers will need to educate consumers about the merits of single vitamins, and develop quality products.

COMPETITIVE LANDSCAPE

Manufacturers invest in promotional activities

Both domestic and international brands were popular in vitamins in 2017. Domestic brands focused more on vitamin C – for example Vita 500, Vitamin C, and Beecom-C – while international brands had a stronger presence in multivitamins than domestic brands.

OTC switches

One of the most frequent changes is switching from OTC (domestically categorised as OTC products that can only be distributed through pharmacies) to vitamins and dietary supplements. For instance in 2017, the Centrum brand discontinued previously retailed products and announced a repackaged range of five variants – Centrum, Centrum Advance, Centrum Silver Advance, Centrum Kids Chewable and Centrum Prenatal – to be distributed as vitamins and dietary supplements.

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Vitmains and Dietary Supplements

Overview

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in South Korea?
What are the major brands in South Korea?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in South Korea - Category analysis

HEADLINES

PROSPECTS

Multivitamins continue to dominate

Direct purchases from country of origin continues to affect vitamins in 2017

Marketing efforts could spur demand in single vitamins

COMPETITIVE LANDSCAPE

Manufacturers invest in promotional activities

OTC switches

CATEGORY DATA

Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Rising interest in and concern about health drive category growth

Moderate growth in OTC and vitamins and dietary supplements

Strong presence of both domestic and international manufacturers

Pharmacies the leading distribution channel but other channels start to show growth

Growth constrained by regulatory framework

MARKET INDICATORS

Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017

MARKET DATA

Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022

Megatrends

Country Report

Vitamins in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Multivitamins continue to dominate

Direct purchases from country of origin continues to affect vitamins in 2017

Marketing efforts could spur demand in single vitamins

COMPETITIVE LANDSCAPE

Manufacturers invest in promotional activities

OTC switches

Samples

Overview

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SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in South Korea market research report includes:

Our market research reports answer questions such as:

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Table of Contents

Vitamins in South Korea - Category analysis

HEADLINES

PROSPECTS

Multivitamins continue to dominate

Direct purchases from country of origin continues to affect vitamins in 2017

Marketing efforts could spur demand in single vitamins

COMPETITIVE LANDSCAPE

Manufacturers invest in promotional activities

OTC switches

CATEGORY DATA

Consumer Health in South Korea - Industry Overview

EXECUTIVE SUMMARY

Rising interest in and concern about health drive category growth

Moderate growth in OTC and vitamins and dietary supplements

Strong presence of both domestic and international manufacturers

Pharmacies the leading distribution channel but other channels start to show growth

Growth constrained by regulatory framework

MARKET INDICATORS

MARKET DATA

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

SOURCES

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