Retail constant value sales of vitamins will rebound in 2023 and exhibit robust growth throughout the forecast period, which will make it one of the best performers in consumer health. While the threat posed by COVID-19 will continue to wane, local consumer in interest in health and wellness in general and preventative healthcare in particular will continue to grow.
However, economic conditions could prove to be a significant headwind for demand for vitamins, particularly during the early part of the forecast period, when inflationary pressure is expected to remain acute. This will make local consumers increasingly price sensitive, which may lead a growing number of them to shop for vitamins online.
One of the most important socioeconomic megatrends that continues to influence sales trends across a variety of FMCG industries is the ageing of the Spanish population. This is likely to prove positive for sales of vitamins during the forecast period for two reasons: Firstly, older consumers tend to be more focused on their health and many of them are well-versed in the use of vitamins as a way of supporting their nutritional intake and improving their efforts to live a healthy lifestyle well into middle age and their twilight years.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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