Spaniards’ average disposable incomes are likely to remain under pressure from high interest rates (the European Central Bank announced in 2023 that inflation rates are set to continue growing), along with elevated inflation heading into the forecast period. Therefore, some are likely to further reduce their expenditure wherever possible, and reduce their consumption of perceived non-essential products.
While Spaniards’ proactive attitude towards self-care will continue to evolve and drive sales of vitamins, there is limited understanding of the benefits offered by multivitamins compared with some dietary supplements. Therefore, category players need to be more explicit in marketing the specific benefits of multivitamins (apart from the convenience and time-saving properties of not having to purchase single vitamins or supplements) if they are to slow the migration of consumers towards dietary supplements, a larger and more dynamic category - in particular, products that are perceived as also supporting the immune system such as probiotic supplements.
One of the most important socioeconomic megatrends that continues to influence sales trends across a variety of FMCG industries is the ageing of the Spanish population. This is likely to prove positive for sales of vitamins over the forecast period as older consumers tend to be more focused on healthy ageing.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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