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Country Report

Vitamins in

Vitamins in Spain

Nov 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Prospects

Spanish traditions continue to limit sales

There is no major tradition of vitamin intake in Spain. This fact is linked to the fact that Spanish health professionals are against the self-medication of vitamins and dietary supplements.

Women to continue to purchase the most vitamins

Women are still the key target of players within vitamins in Spain. Vitamins are widely popular amongst Spanish women prior to getting pregnant and whilst pregnant.

Diet trends to support sales

The number of Spaniards following new diet trends that either help them to lose weight or are more in line with their ethical or religious beliefs continues to grow in Spain. Amongst the diets that are increasingly gaining in popularity amongst Spaniards are vegetarian and vegan diets.

Competitive Landscape

Bayer Hispania continues to lead

Vitamins continued to be led by Bayer Hispania in 2018. The company lost value share in 2018, mainly because no major launches took place and its brands were no longer endorsed by any Spanish celebrities, unlike in previous years.

Pfizer Consumer Healthcare has a strong presence

The other major player within vitamins is Pfizer Consumer Healthcare, which is active in the category with its range Multicentrum. The company increased its value share of vitamins in 2018, mainly as a result of the advertising campaigns it carried out in 2017 and 2018.

Mercadona leads private label sales

Retailers maintained a low presence in the competitive landscape of vitamins in 2018. Mercadona, the leading Spanish supermarket chain, had the strongest presence with its own range of multivitamins.

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Samples

Vitmains and Dietary Supplements

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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OVERVIEW

Discover the latest market trends and uncover sources of future market growth for the Vitamins industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vitamins industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vitamins in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Vitamins in Spain?
What are the major brands in Spain?
Are combination products with acetaminophen still popular?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

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Vitamins in Spain - Category analysis

ANALYSIS

Headlines

Prospects

Spanish traditions continue to limit sales
Women to continue to purchase the most vitamins
Diet trends to support sales

Competitive Landscape

Bayer Hispania continues to lead
Pfizer Consumer Healthcare has a strong presence
Mercadona leads private label sales

DATAGRAPHICS

Market Sizes

Sales of Vitamins
Sales Performance of Vitamins
Sales of Vitamins by Category

Competitive Landscape

Company Shares of Vitamins
Company Share Performance in Vitamins
Retail Sales Performance by Company
Market Concentration of Vitamins by Company
Brand Shares of Vitamins
Brand Share Performance in Vitamins
Retail Sales Performance by Brand
Market Concentration of Vitamins by Brand
Private Label in Vitamins

CONTEXT

International Contex

Vitamins Retail Sales by Region
Vitamins in Spain

FMCG Index

Vitamins vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Spain vs Other Geographies
Households with a Disposable Income Over USD25,000 - Spain

Consumer Health in Spain - Industry Overview

ANALYSIS

Executive Summary

Reasonable growth, but below expectations
Health is the new wealth
Johnson & Johnson continues to lead consumer health
Sales of OTC medicines fail to take off online
Spanish regulation continues to limit sales

Appendix

OTC registration and classification
Vitamins and dietary supplements: registration and classification
Self-medication/self-care and preventive medicine
Switches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer Health
Sales Performance of Consumer Health
Sales of Consumer Health by Category

Distribution

Channel Distribution for Consumer Health

Competitive Landscape

Company Shares of Consumer Health
Company Share Performance in Consumer Health
Retail Sales Performance by Company
Market Concentration of Consumer Health by Company
Brand Shares of Consumer Health
Brand Share Performance in Consumer Health
Retail Sales Performance by Brand
Market Concentration of Consumer Health by Brand

CONTEXT

International Contex

Consumer Health Retail Sales by Region
Consumer Health in Spain

FMCG Index

Consumer Health vs Selected FMCG Industries

Socioeconomic Context

Population Growth Index
Spain vs Other Geographies
Households with a Disposable Income Over USD25,000 - Spain

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Megatrends

Country Report

Vitamins in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

Prospects

Spanish traditions continue to limit sales

Women to continue to purchase the most vitamins

Diet trends to support sales

Competitive Landscape

Bayer Hispania continues to lead

Pfizer Consumer Healthcare has a strong presence

Mercadona leads private label sales

Samples

Overview

Why buy this report?

SAMPLES:

DELIVERY:

OVERVIEW

The Vitamins in Spain market research report includes:

Our market research reports answer questions such as:

Why buy this report?

Want to find out more about this report?

Table of Contents

Vitamins in Spain - Category analysis

ANALYSIS

Headlines

Prospects

Competitive Landscape

DATAGRAPHICS

Market Sizes

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Consumer Health in Spain - Industry Overview

ANALYSIS

Executive Summary

Appendix

Definitions

Sources

DATAGRAPHICS

Market Sizes

Distribution

Competitive Landscape

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Why buy this report?

Want to find out more about this report?

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