The outbreak of Coronavirus (COVID-19) has encouraged Spanish consumers to increase their consumption of products claiming to reinforce the immune system. Retail volume and current value sales are expected to grow much faster over 2020 as a whole, compared with 2019, as consumers look to vitamins to ensure a stronger immune system to fight against possible infection or the virus if infected.
While vitamins C and B benefit from COVID-19 and food trends, respectively, vitamin D caters to the growing need for calcium intake as the population ages. Importantly, vitamin D is perceived to aid the absorption of calcium and avoid bone mass loss.
No changes to company rankings are expected over 2020 as a whole. Bayer Hispania is set to remain the leader in retail value share terms.
The ongoing COVID-19 crisis is expected to continue to see Spanish consumers increase their consumption of vitamins to reinforce their immune system and offer resistance to the virus. Food trends and the needs of Spanish women are also predicted to continue to grow consumption.
Vitamin consumption in Spain is expected to remain heavily linked to advice and recommendations from doctors Lacking their doctor’s approval, many consumers refrain from consuming vitamins. In general, Spanish doctors try to avoid recommending vitamin intake on a regular basis.
A holistic approach to health and wellbeing could stimulate sales of vitamins in the forecast period. Like their counterparts in other European countries, Spanish consumers are increasingly embracing a holistic approach to health and wellbeing.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Vitamins research and analysis database.
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