Vitamins are considered non-essential by lower-income consumers. Considering the challenging economic situation, demand for such products is expected to be negatively impacted as consumers allocate their limited incomes to the purchase of essential groceries and other necessities.
While on the one hand, some local consumers are reducing their purchase of vitamins, others are downtrading to cheaper options. Private label ranges from the likes of Clicks and Dischem are priced competitively and are packaged in larger formats, thereby offering further savings.
Vitamins and dietary supplements come under complementary medicines in South Africa and are governed under the Medicines Act. The changes to include complementary medicines under the Medicines Act were made in 2017, driven by the need to regulate the market and protect consumers from products making misleading and false claims.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multivitamins and single vitamins.See All of Our Definitions
This report originates from Passport, our Vitamins research and analysis database.
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